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Alex Berger: “Branding is What People Say About You When You’re not in the Room”
Manage episode 406409451 series 3521512
תוכן מסופק על ידי longform conversations with supertalents in music, film and writing. and Longform conversations with supertalents in music. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי longform conversations with supertalents in music, film and writing. and Longform conversations with supertalents in music או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
I speak with Alex Berger, Founder and Creative Director of Nashville-based creative agency Weird Candy. He's shepherded the visual translation of artists like The Critical and Yot Club as well as tastemaker labels like War Buddha and 3 Sirens. We kick off this conversation with Alex offering a impromptu brand appraisal of... me. And with that we jump into a discussion of why artists have such a hard time tackling the necessity of articulating their particular flavor in a succinct and relatable way. I’m not gonna say this turned into a therapy session, but Alex did help me reframe this piece of the artist game in a way that was both empowering and actionable.
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