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6. How To Maximize Your Lead Flow With Google Ads in 2021 For Mortgage Brokers
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תוכן מסופק על ידי Brian Frantz. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brian Frantz או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
PPC is the key to unlimited scalability in terms of the lead flow for your mortgage business. With Paid Search, you have a lever that you can switch on-demand to increase traffic & calls into your mortgage business.
What You're Going to Learn:
1. Discover how the Google Ads engine works - You have to understand how the Ads auction process works if you intend to succeed with paid search - quality & relevance are the answer.
2. The secrets to maximizing quality score - In order to drive the lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
3. Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.
4. KPIs & how to track them - You should not invest a penny into Ads or any other form of paid search without the proper tracking in place to gauge your cost per lead.
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