Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Your weekly motivational cravings satisfied all in 1 min! Keep up with me, Devon Monsegue, single father and entrepreneur as I share with you how I went from homeless to being a business owner and single father all at once. My struggle has taught me life lessons that I will share with you and bring on guests that I’ve met along the way that have insight on what it takes to get through different dunks you might be in! Stay tuned, this is motivation in a minute!
Your weekly motivational cravings satisfied all in 1 min! Keep up with me, Devon Monsegue, single father and entrepreneur as I share with you how I went from homeless to being a business owner and single father all at once. My struggle has taught me life lessons that I will share with you and bring on guests that I’ve met along the way that have insight on what it takes to get through different dunks you might be in! Stay tuned, this is motivation in a minute!
Imagine the road you have to walk to be what you want to be is a track. Now you don’t know how long or far you’ll be walking but you see others that finish before you and had less to do to become the same thing you wanted to become. Don’t get caught up worrying about the differences, some were born with an easier journey and we can’t change that. I’ll tell you what though. When you finish your time on the track you will not be equals to that person with the sane title as you. Your time on the track will make you into another force superior to most. So don’t stop while your on the track, keep moving forward 🔥🔥🔥…
“The difference between ordinary people and extraordinary people is the extra” Jimmy Johnson. Don’t just do the job. Don’t just do the job good. Do the most you can to achieve that 110% and watch your dreams become your reality!
Chase big failures to get the lessons out of the way! If you had to fail 100 times to reach success are you going to wait 60 years because of pride or knock it out in your 20s???
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.