S2 E8 — UX will make or break your product decisions (why data should drive development)

Multifamily Unpacked

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תוכן מסופק על ידי Multifamily Unpacked. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Multifamily Unpacked או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Lost Cultures: Living Legacies

1
Bermuda: The Crossroads of the Atlantic 51:57

לפני 24 ימים51:57

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אהבתי

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at ⁠travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…

לפני שנתיים 27:00

MP3•בית הפרקים

The most powerful and useful piece of technology you roll out to your teams can still fail if your teams hate using it.

Here’s a top-secret product development recipe: listen to the end users of your product to learn how you can make the user experience better.

Tune in to hear Jess Groff VP of Product, Chris Brennand Director of Product Design, and Andrew Harmon Sr. Product Designer describe our approach to user research and product innovation.

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

56 פרקים

#Business #Multifamily Unpacked #Multifamily #Funnel Leasing #Apartment #Multifamily Crm #Tyler Christiansen #Funnel

Multifamily Unpacked

S2 E8 — UX will make or break your product decisions (why data should drive development)

Multifamily Unpacked

published לפני שנתיים

שתפו

MP3•בית הפרקים

The most powerful and useful piece of technology you roll out to your teams can still fail if your teams hate using it.

Here’s a top-secret product development recipe: listen to the end users of your product to learn how you can make the user experience better.

Tune in to hear Jess Groff VP of Product, Chris Brennand Director of Product Design, and Andrew Harmon Sr. Product Designer describe our approach to user research and product innovation.

To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.

56 פרקים

#Business #Multifamily Unpacked #Multifamily #Funnel Leasing #Apartment #Multifamily Crm #Tyler Christiansen #Funnel

כל הפרקים

Multifamily Unpacked

1
Forum 2025 top takeaways 15:29

לפני 8 weeks15:29

15:29

We just wrapped Forum, our annual event for believers a better operating model. From BIG AI announcements and deep conversations with industry leaders, to unforgettable moments with Iration, Aaron Weber, Nicholas Thompson, and Ryan Holiday—it was three days jam-packed with industry leaders pushing for a better and brighter path forward for multifamily. So today we'll take you behind the scenes. This episode shares what we announced, what inspired us, and where we’re headed next. To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Funnel launches new standalone multifamily AI platform: Fenix, powered by Sierra 17:39

לפני 10 weeks17:39

17:39

Big news: we are launching Fenix — a standalone AI product purpose-built for multifamily. Until now, Funnel’s powerful AI was only available to customers on our full platform. Powered by a strategic partnership with Sierra (yes, the Sierra co-founded by tech legends Bret Taylor and Clay Bavor), Fenix brings advanced, resolution-focused conversational AI to the industry for the first time. We’re also welcoming select assets from LeaseHawk to accelerate operators on their path toward centralization and the new operating model. Operators now have a powerful new starting point: AI that does, not just talks. Read the full release to meet Fenix. To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
February Report — Market shifts and centralization in action 16:00

לפני 15 weeks16:00

16:00

In this episode of The Report , Tyler and Alex dive into the latest trends shaping the multifamily industry—from the rapid normalization of centralization among third-party managers to the evolving role of AI in leasing. They discuss key takeaways from Dom Beveridge from 20 for 20's latest research, the Redfin-Zillow deal’s market impact, UDR’s bullish stance on centralization, and why confidence in multifamily is returning despite short-term economic uncertainty. Plus, what AI advancements mean for the future of property management. To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Centralization for third-party managers 37:38

לפני 16 weeks37:38

37:38

This is your chance to hear directly from leaders shaping centralization for third-party managers. Whether you’re already exploring centralization or just starting to think about it, this discussion will leave you with fresh insights and real-world strategies. In this episode we share Dom Beveridge’s insights from 20for20’s latest white paper on centralization for third-party managers. and hear from two industry leaders featured in the white paper: — David Perez, Senior Vice President of Multifamily, RMR Residential — Christi Weinstein, Chief Operating Officer, BH Download the full white paper to learn more. To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Kylee Lambert — Open Arms — The Heartbeat of MAA 20:34

לפני 27 weeks20:34

20:34

It’s our FINAL episode of season three of Multifamily Unpacked. We talked with Kylee Lambert, Senior Vice President at MAA, and President of Open Arms. Open Arms provides a home away from home at no cost for those who must travel to receive medical treatment and is the heartbeat of MAA. Donations to Open Arms can be made here: https://openarmsfoundation.networkforgood.com/ Physical donations can be sent to: Open Arms Foundation 6815 Poplar Avenue, Suite 500 Germantown, TN 38138 For their charitable events please mark your calendar for the following dates: Giddy up for Open Arms Golf Tournament, Jacksonville FL - 3/10/25 5th Annual Open Arms Atlanta Golf Classic, Atlanta GA - 4/14/25 10th Annual Open Arms West Division Golf Tournament, Dallas TX- 6/12/25 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Ian Andrews — Avanti Residential — Where tech meets tradition + playing to your strengths 32:53

לפני 29 weeks32:53

32:53

We are nearing the final episode of season three. In this episode, Tyler sits down with Ian Andrews, to discuss all things tech, multifamily operations, and role specialization. If you loved this episode, you'll love Forum. Register today: https://forum.eventsair.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
The Report — OPTECH, and opportunities in multifamily. 17:36

לפני 32 weeks17:36

17:36

In this episode of the report Tyler and Alex cover: Observations from OPTECH Completions hit 50 year high NBC News: Senators take aim at big private equity landlords as rents soar BISNOW — A tale of two multifamilies Assistant managers move off-site amid centralization push FORUM If you loved this episode, you'll love Forum. Early bird pricing ends 10/31, register today. https://forum.eventsair.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Christine Williams — QuadReal — Centralizing faster than anyone 34:50

לפני 35 weeks34:50

34:50

Our guest in this episode is Christine Williams, VP of National Operations and Administration with QuadReal. She comes into the world of multifamily with a finance background, which gives her a unique perspective on questioning status quo operations and moving to shift them to drive better team and resident experiences as well as efficiency. QuadReal, under Christine’s leadership is one of the fastest companies we’ve seen centralize. Please enjoy learning more about their process. If you enjoyed this conversation, you'll love Forum. Register today: https://forum.eventsair.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
A Smarter Way To Approach Artificial Intelligence 10:51

לפני 38 weeks10:51

10:51

On this episode of Multifamily Unpacked, we’re sharing a small glimpse of a panel recorded at Forum “A Smarter Way To Approach Artificial Intelligence.” Panelists broke down best practices, misconceptions, and the unique needs that the multifamily industry has for its AI solutions. On this panel we had: Cara Athmann — COO — Cardinal Group Emily Copeland — SVP Property Management — LCOR Moderators: Ben Rubin CPO/President, Tyler Christiansen CEO — Funnel If you enjoyed this panel, you'll enjoy the Forum. Register here: https://forum.eventsair.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Dos and don’ts of multifamily centralization from companies who have already done it 13:23

לפני 39 weeks13:23

13:23

The second podcast in our series of highlights from the inaugural Forum we’re looking back at the “Dos and don’ts of multifamily centralization from companies who have already done it.” You’ll learn best practices, understand and avoid the roadblocks, and learn how to start your centralization journey. On this panel we heard from: Kristy Simonette, SVP Strategic Services + CIO of Camden Property Trust; Jessica Anderson, SVP, Operations of Essex Property Trust; Jamie Gorski, former Chief Experience Officer of Windsor Communities; Christine Williams, VP Operations + Admin of QuadReal Residential If you enjoyed this episode, you'll love The Forum. Register today: https://forum.eventsair.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Marcie Williams — RKW Residential — Leading and leasing, from agent to NMHC Top 50 CEO 42:31

לפני 41 weeks42:31

42:31

In this episode of Multifamily Unpacked Tyler interviews Marcie Williams on her journey from leasing agent, to CEO of RKW Residential. Marcie’s experience at Camden Property Trust and Greystar helped prepare her to grow RKW Residential from the initial launch to an NMCH Top 50 manager in under 10 years. Listen to learn more wherever you get your podcasts. About Marcie Williams, CEO, RKW Residential: Marcie Williams is the CEO of RKW Residential overseeing of all aspects of property management operations, new business development and strategy. She has more than 25 years of multifamily experience spanning owner/manager REITs, third-party management and start-up companies. Marcie has a track record of success at companies including Greystar, Camden Property Trust, Summit Properties and GID/Windsor. Immediately prior to joining RKW Residential she served as Senior Director of Real Estate at Greystar, where she was responsible for management operations and new business development for more than 20,000 units across the Southeast. Marcie holds several professional designations including Certified Apartment Portfolio Supervisor (CAPS) and Certified Property Manager (CPM®). She has been a prolific contributor to the Greater Charlotte Apartment Association (GCAA) for which she served on the Board of Directors and acted as Board President. She was a founding member of the GCAA’s Education Foundation and served on the GCAA’s Education Advisory Council. She is the recipient of several industry awards from GCAA, including Volunteer of the Year, Instructor of the Year and The Lex Marsh Award (Lifetime Achievement). In 2021, Marcie was inducted into the AANC Hall of Fame. Marcie has been honored with a Women in Business Award (2019) and recognized as a Most Admired CEO in both 2020 and 2021 by the Charlotte Business Journal. She was also recognized as a Multifamily Influencer by Globe St. Marcie is a member of IREM and ULI and serves on the Membership committee for NMHC. She has a Bachelor of Arts degree from the University of North Carolina at Chapel Hill. To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
VP Harris’ major policy speech, SF bans revenue management + multifamily’s thaw 18:34

לפני 43 weeks18:34

18:34

Today on the report we cover: — Reactions to VP Harris’ major policy speech from Friday and what it means for multifamily and millions of renters — San Francisco bans revenue management — EliseAI new round of funding — Jay Parsons REIT earnings calls — Two acquisition stories: Blackstone sold nearly $1 billion apartment portfolio to Equity Residential + Denver Apartment Deal Is Just Part of RMR Group’s $3 Billion Acquisition Plans — New development strategies in California: Greystar’s mega community + Costco's new bid into the multifamily space — Forum registrations will open early Join the Forum registration waitlist: https://meet.funnelleasing.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Forum FOMO: Crack the Code: Boost Renter Sentiment and Drive Retention 16:29

לפני 43 weeks16:29

16:29

This past Forum's panels were packed with insights from some of multifamily's brightest leaders who have started moving to the new operating model in order to create a better customer and team experience. In this highlights reel podcast, you'll hear how the new operating model influences how the following leaders think about the customer experience. – Noah Echols, VP of Customer Experience, The RMR Group – Susan Goff, VP of Property Marketing, Lantower Residential – Brandon Gaeta, Director of Operations, Morgan Properties – Laurel Zacher, VP of Marketing + Customer Engagement, Security Properties If you want a chance to learn directly from the leaders shaping the future of multifamily, join the registration waitlist. https://meet.funnelleasing.com/forum-2025 To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
The Report — BILT, revenue management, staffing turnover + housing affordability 42:47

לפני 50 weeks42:47

42:47

In this edition of The Report we’ll cover: — Bilt rewards + their partnership with Wells Fargo — RealPage’s statement on revenue management — Centralization and its influence on staffing turnover — Rent growth, concerns over interest rates, and housing affordability As a bonus, we’ve included audio from our recent webinar with Ben Steward CRO, and co-founder of Revyse, on key takeaways from Apartmentalize. To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

Multifamily Unpacked

1
Scott Berka — Greystar — The importance of brand + the "first place" 58:11

לפני 50 weeks58:11

58:11

Greystar’s Sr. Managing Director of Brand and Customer Experience, Scott Berka discusses branding the “first place” people call home. Scott shares the strategy behind some of Greystar’s unique brands, as well as how they’ve approached customer experience with those brands. Tune in for a deep dive into the future of multifamily housing and what it means to build a brand renters trust. About Scott: Scott Berka is a Senior Managing Director and leads Brand and Customer Experience for Greystar. Scott is responsible for setting the consumer and property brand strategy for Greystar and our global portfolio of brands. He also provides strategic oversight for innovation and continuous improvements to our customer experience, all in partnership with operations and technology teams. In addition, he oversees Greystar's consumer technology product strategy, including Greystar’s consumer website, resident app, and other supporting technologies. Scott is also a member of the Greystar Executive Committee. Before joining Greystar in 2019, Scott was an Associate Partner and a leader in the Marketing and Customer Experience Practice at McKinsey & Company. While there, he advised Fortune 500 clients in the financial services and retail sectors to improve their marketing and customer experience capabilities. Prior to that, he worked in advertising to lead branding and marketing strategy across a variety of companies and sectors. Scott is an active member of the National Apartment Association. About Greystar: Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $300 billion of real estate in 249 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 893,600 units/beds globally, and has a robust institutional investment management platform comprised of more than $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com. To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.…

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Multifamily Unpacked « » S2 E8 — UX will make or break your product decisions (why data should drive development)

S2 E8 — UX will make or break your product decisions (why data should drive development)

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S2 E8 — UX will make or break your product decisions (why data should drive development)