Podcast: Will Misselbrook, Chief Creative Officer, LA Galaxy

MVP Interactive Podcast

In this episode of the MVP Interactive podcast, our CEO, James Giglio, sits down with Will Misselbrook, the creative powerhouse behind the LA Galaxy, to explore the cutting-edge world of sports marketing and branding in the MLS. Will dives into his unconventional journey into the industry, revealing how the MLS’ innovative landscape fuels creativity and bold fan engagement strategies. He breaks down how the LA Galaxy creates an entertainment experience that goes beyond the pitch—think immersive visuals, killer music, and interactive elements that keep fans hooked. Will also shares how data and analytics are transforming marketing efforts, helping the Galaxy differentiate themselves from other MLS teams, such as LAFC, requires strategic storytelling, unique experiences, and a focus on the local community. If you’re into how next-level storytelling and smart, data-driven decisions are shaping the future of fan experiences, this episode is packed with insights you won’t want to miss.