The 2024 Walkthrough of Walmart Ads

My Amazon Guy

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Learn how to effectively run ads on Walmart and increase your marketplace sales. This video covers the types of Walmart ads, how to set up and manage campaigns, budgeting, and targeting strategies. Perfect for Amazon sellers looking to expand their reach.
#WalmartAds #Ecommerce #Walmart #WalmartSellers
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Timestamps:
00:00 - Introduction to Walmart Ads
01:00 - Types of Walmart Ads: Sponsored Brands and Product Carousels
02:30 - Sponsored Products: Search in Grid
03:45 - Sponsored Videos and Their Placements
05:00 - Creating a Campaign: Initial Steps
06:00 - Scheduling and Budget for Walmart Ads
08:30 - Understanding Daily Limits and Budget Rollovers
09:30 - Bid Multipliers Explained
10:30 - Types of Ad Placements: Buy Box, Search in Grid, Homepage
12:00 - Platform Selection: Desktop vs. Mobile vs. App
13:00 - Creating Ad Groups and Setting Bids
14:00 - Sponsored Brand and Video Ads: Manual Targeting
16:00 - Setting Up Sponsored Video Campaigns
17:00 - Monitoring Campaign Performance: ROAS and Attribution
19:00 - Using Walmart's Reports and Bulk Upload Features
20:00 - Importance of Advertising on Walmart

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