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Drive retail sales with performance marketing - Shray Joshi
Manage episode 327466661 series 3310953
Shray Joshi is the founder of Good Peeps. He’s run performance marketing at brands like Health Aide, and Nuggs. If you’re a CPG marketer, this episode is a must watch.
5:45 How CPG entrepreneurs can plan for profitable marketing using data. You have to know your LTV for it to be profitable.
8:25 Finding undiscovered platforms that are more appropriate for your brands, and balancing the blend of offline and online advertising. Online targeting can translate to offline sales.
11:30 Keeping content production in-house (and what tasks are better outsourced), and keeping focus on more than just output.
16:45 Understanding the relationship between brand and product. Your brand is more than your product and packaging, and not every product needs to be a brand.
19:00 Why Shray is starting his own startup.
35 פרקים
Manage episode 327466661 series 3310953
Shray Joshi is the founder of Good Peeps. He’s run performance marketing at brands like Health Aide, and Nuggs. If you’re a CPG marketer, this episode is a must watch.
5:45 How CPG entrepreneurs can plan for profitable marketing using data. You have to know your LTV for it to be profitable.
8:25 Finding undiscovered platforms that are more appropriate for your brands, and balancing the blend of offline and online advertising. Online targeting can translate to offline sales.
11:30 Keeping content production in-house (and what tasks are better outsourced), and keeping focus on more than just output.
16:45 Understanding the relationship between brand and product. Your brand is more than your product and packaging, and not every product needs to be a brand.
19:00 Why Shray is starting his own startup.
35 פרקים
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