Artwork

תוכן מסופק על ידי Tim (Mytogblog). כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tim (Mytogblog) או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !

Building a Business Foundation for Your Content Creation, with Jessy Grossman

39:07
 
שתפו
 

Manage episode 406630128 series 3364081
תוכן מסופק על ידי Tim (Mytogblog). כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tim (Mytogblog) או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

What's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach.
Thanks to Riverside.fm for sponsoring this episode. It's an excellent tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.)
In this episode, we'll talk with Jessy Grossman, an experienced entrepreneur who created one of the fastest-growing influencer talent agencies in the country and has been quoted in the New York Times, Forbes, and other publications.
In 2017, Jessy launched Women in Influencer Marketing (WIIM), an organization that works to connect, educate, and empower women in the influencer marketing sector. Building on her experience as a talent manager, Jessy and her team have grown WIIM into a community with over 4,500 members and more than 300 associated brands. In doing so, they incorporated content creation as one aspect of a broader marketing strategy that rested on an existing business foundation—a model worth considering for content creators looking to monetize their brands.
In our discussion, Jessy shares her insights on monetization models, the importance of the buyer journey, success factors for influences, and challenges women face in influencer marketing, among other topics.
There's a lot here for anyone looking to monetize their content business!
Episode Links
Riverside.fm (affiliate link)
Women in Influencer Marketing
Audience Avatar - Template and Example

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

  continue reading

פרקים

1. Introduction (00:00:00)

2. Jessy's Journey as an Entrepreneur (00:02:45)

3. Jessy's Monetization Model (00:07:19)

4. Sales Funnels and the Buyer Journey (00:10:24)

5. Critical Success Factors for Influencers (00:14:30)

6. Challenges for Women Influencers (00:20:33)

7. Working With Different Social Media Platforms (00:24:39)

8. About Women In Influencer Marketing (WIIM) (00:33:45)

9. Conclusion: A Business-First Approach to Content Creation (00:35:22)

36 פרקים

Artwork
iconשתפו
 
Manage episode 406630128 series 3364081
תוכן מסופק על ידי Tim (Mytogblog). כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tim (Mytogblog) או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

What's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach.
Thanks to Riverside.fm for sponsoring this episode. It's an excellent tool for recording and editing both video and audio. You can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.)
In this episode, we'll talk with Jessy Grossman, an experienced entrepreneur who created one of the fastest-growing influencer talent agencies in the country and has been quoted in the New York Times, Forbes, and other publications.
In 2017, Jessy launched Women in Influencer Marketing (WIIM), an organization that works to connect, educate, and empower women in the influencer marketing sector. Building on her experience as a talent manager, Jessy and her team have grown WIIM into a community with over 4,500 members and more than 300 associated brands. In doing so, they incorporated content creation as one aspect of a broader marketing strategy that rested on an existing business foundation—a model worth considering for content creators looking to monetize their brands.
In our discussion, Jessy shares her insights on monetization models, the importance of the buyer journey, success factors for influences, and challenges women face in influencer marketing, among other topics.
There's a lot here for anyone looking to monetize their content business!
Episode Links
Riverside.fm (affiliate link)
Women in Influencer Marketing
Audience Avatar - Template and Example

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

  continue reading

פרקים

1. Introduction (00:00:00)

2. Jessy's Journey as an Entrepreneur (00:02:45)

3. Jessy's Monetization Model (00:07:19)

4. Sales Funnels and the Buyer Journey (00:10:24)

5. Critical Success Factors for Influencers (00:14:30)

6. Challenges for Women Influencers (00:20:33)

7. Working With Different Social Media Platforms (00:24:39)

8. About Women In Influencer Marketing (WIIM) (00:33:45)

9. Conclusion: A Business-First Approach to Content Creation (00:35:22)

36 פרקים

All episodes

×
 
Loading …

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

 

מדריך עזר מהיר

האזן לתוכנית הזו בזמן שאתה חוקר
הפעלה