Building a Business Foundation for Your Content Creation, with Jessy Grossman

My Tog Blog About Awesome Content Creation

What's the best way to establish a solid business foundation for your content creation? Start with a "business first" rather than a "content first" approach.
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In this episode, we'll talk with Jessy Grossman, an experienced entrepreneur who created one of the fastest-growing influencer talent agencies in the country and has been quoted in the New York Times, Forbes, and other publications.
In 2017, Jessy launched Women in Influencer Marketing (WIIM), an organization that works to connect, educate, and empower women in the influencer marketing sector. Building on her experience as a talent manager, Jessy and her team have grown WIIM into a community with over 4,500 members and more than 300 associated brands. In doing so, they incorporated content creation as one aspect of a broader marketing strategy that rested on an existing business foundation—a model worth considering for content creators looking to monetize their brands.
In our discussion, Jessy shares her insights on monetization models, the importance of the buyer journey, success factors for influences, and challenges women face in influencer marketing, among other topics.
There's a lot here for anyone looking to monetize their content business!
Episode Links
Riverside.fm (affiliate link)
Women in Influencer Marketing
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פרקים

1. Introduction (00:00:00)

2. Jessy's Journey as an Entrepreneur (00:02:45)

3. Jessy's Monetization Model (00:07:19)

4. Sales Funnels and the Buyer Journey (00:10:24)

5. Critical Success Factors for Influencers (00:14:30)

6. Challenges for Women Influencers (00:20:33)

7. Working With Different Social Media Platforms (00:24:39)

8. About Women In Influencer Marketing (WIIM) (00:33:45)

9. Conclusion: A Business-First Approach to Content Creation (00:35:22)