Michael Bertolasi: Entrepreneurship as a Photographer (ITA)

My Way (with Ivan Buric)

Episode Summary

In the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey it. In the second episode of the conversation with Michael Bertolasi, they explore topics such as the importance of intimacy and listening to oneself, combining artistic passion with entrepreneurship, the danger of focusing solely on monetization, identifying the key steps to becoming a professional, measuring impact and goal setting, building an ethical personal brand and strategies to grow one's personal brand. Finally, future plans for Michael's personal brand are discussed.

“Every day is day one, it truly is. I wake up each day thinking I have so much more to learn. I’m always just at the beginning.”

Takeaways

• Taking time to relax and completely disconnect can have a positive impact on life and well-being.
• Making the decision to leave a dependent job and embark on a different path can be frightening, but it can lead to greater personal fulfillment.
• Facing difficulties and overcoming obstacles is an integral part of the path to growth and success.
• Authenticity in photography is a key element in creating connections and conveying emotions. Listening to one's inner voice and caring for it is crucial for personal authenticity and integrity.
• Combining artistic passion with entrepreneurship can be complex, but it is possible to find a balance that allows you to express yourself and monetize.
• Focusing exclusively on monetization can lead to a feeling of imprisonment and dissatisfaction in the long run.
• Identifying the key steps to becoming a professional requires introspection and a change of mindset.
• Measuring impact and setting specific goals is essential to evaluate the success of a project.
• Building an ethical personal brand is crucial to maintaining the trust and loyalty of one's followers.
• Strategies such as offering free content, creating paid products and collaborating with companies can contribute to the growth of the personal brand.
• Planning and investing energy and focus in your personal brand can lead to significant results over time.

Chapters

• 00:00 Introduzione e weekend in montagna
• 00:55 Presentazione di Michael e il suo percorso
• 02:18 Lavoro precedente di Michael nell'azienda di famiglia
• 04:44 Il momento in cui Michael ha deciso di lasciare il lavoro dipendente
• 06:51 La transizione da dipendente a imprenditore
• 09:15 Il video di Michael che annuncia la decisione di lasciare Zara
• 10:16 Affrontare le difficoltà e superare gli ostacoli
• 16:08 Consigli per chi sta iniziando un percorso diverso
• 19:05 L'impatto della tecnologia nel settore della fotografia
• 24:12 L'autenticità nella fotografia e come trasmetterla
• 27:46 La ricerca dell'autenticità e l'unicità di Michael
• 31:46 L'importanza dell'intimità e dell'ascolto di sé
• 33:21 Combining artistic passion with entrepreneurship
• 37:33 The danger of focusing solely on monetization
• 38:12 Identifying key steps for transitioning to a professional
• 41:16 Measuring impact and setting goals
• 43:23 Building an ethical personal brand
• 46:45 Strategies for growing a personal brand
• 50:32 Future plans for the personal brand

Say “Hi” to Michael:

• LinkedIn: https://www.linkedin.com/in/michaelbertolasi/
• YouTube: https://www.youtube.com/c/michaelbertolasi
• Instagram: https://www.instagram.com/michaelbertolasi/

Useful links:

• Michael’s “first” official Video: https://www.facebook.com/michaelbertolasiprivate/videos/10210210411363902

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