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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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אהבתי27:29
Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
N4N020: To Cert Or Not To Cert?
Manage episode 474954365 series 3608906
תוכן מסופק על ידי Packet Pushers. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Packet Pushers או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
To cert or not to cert? That is the question Holly & Ethan discuss on today’s episode. Will a certification really land you a networking job? Are certs the guaranteed path to tech career success? We consider this, talking through the benefits, challenges and even risks of networking industry certification. And there’s some bonus material,... Read more »
…
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21 פרקים
Manage episode 474954365 series 3608906
תוכן מסופק על ידי Packet Pushers. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Packet Pushers או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
To cert or not to cert? That is the question Holly & Ethan discuss on today’s episode. Will a certification really land you a networking job? Are certs the guaranteed path to tech career success? We consider this, talking through the benefits, challenges and even risks of networking industry certification. And there’s some bonus material,... Read more »
…
continue reading
21 פרקים
כל הפרקים
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N Is For Networking

To cert or not to cert? That is the question Holly & Ethan discuss on today’s episode. Will a certification really land you a networking job? Are certs the guaranteed path to tech career success? We consider this, talking through the benefits, challenges and even risks of networking industry certification. And there’s some bonus material, ... Read more »…
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N Is For Networking

1 N4N019: Howdy, Neighbor! And Other Routing Stuff 42:36
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אהבתי42:36
In today’s episode, we continue the discussion about routing and routing protocols by focusing on commonalities rather than differences among protocols such as OSPF, RIP, EIGRP, or BGP. We explain how, in general, routing protocols discover each other, communicate, maintain relationships, and exchange routing information. Next, we explore the topics of selecting best paths in ... Read more »…
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N Is For Networking

1 N4N018: RIB vs. FIB & Administrative Distance or Route Preference 52:21
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אהבתי52:21
Ready for more routing and routing protocols? Today we discuss the roles of the network operating system (NOS), routing protocols, the Routing Information Base (RIB), and the Forwarding Information Base (FIB). We also include the dynamics of routing protocols, the importance of hardware like TCAM for performance, and the concept of administrative distance or route ... Read more »…
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N Is For Networking

On today’s N Is For Networking, we explore the fundamentals of routing, focusing on layer 3 of the OSI model. We explain the concepts of routers, routing tables, and routing protocols, and discuss why it’s important to have a firm grasp of these concepts before you tackle advanced topics such as VXLAN and EVPN. Today’s ... Read more »…
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N Is For Networking

1 N4N016: Routers Are Not Switches…Are They? 51:30
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אהבתי51:30
The line between switches and routers can get a little blurry. On today’s N Is For Networking, we try to clear things up. We start by defining what a router and switch are, and then provide some historical and technical context to better understand the differences. Then we discuss how modern switches have evolved to ... Read more »…
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N Is For Networking

1 N4N015: Spanning Tree Part 3 – Versions, States and Guards 41:58
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אהבתי41:58
We’re back with the third and last (for now) installment of our spanning tree series. Today’s episode includes an explanation of spanning tree versions, 802.1D, 802.1w, 802.1s, and their practical implications for network design. The discussion then turns to BPDU guard for preventing loops and ensuring rapid connectivity. Bonus material on why you should or ... Read more »…
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N Is For Networking

1 N4N014: Spanning Tree Part 2 – Root Bridge, Edge Port, Forwarding and Blocking 34:58
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אהבתי34:58
Welcome to part 2 of our spanning tree series. We start with a quick review and then discuss root bridges, root ports, designated ports, and forwarding and blocked ports. We explain the impact of topology changes on spanning tree and network performance, and discuss how topology changes and convergence events are communicated. Last but not ... Read more »…
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N Is For Networking

1 N4N013: Spanning Tree Part 1 – An Introduction and Broadcast Storms 52:33
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אהבתי52:33
Spanning tree is a topic so mysterious and complicated that common advice is just to disable it. In today’s episode, we start a mini-series on spanning tree, hoping to better explain what it is and what it does. We begin with basic spanning tree terminology and its role in preventing loops in an Ethernet network. ... Read more »…
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N Is For Networking

1 N4N012: Russ White On Why We Need Network Models 49:21
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אהבתי49:21
Why do we need network models such as OSI? Network architect and author Russ White joins Holly and Ethan to talk about how network models can help engineers ask intelligent questions and understand networking problems. And OSI isn’t your only option–Russ digs into the RINA model and how it compares to OSI (which we covered ... Read more »…
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N Is For Networking

1 N4N011: What’s the Difference Between LAG, MLAG, MC-LAG, and Stacking? 56:22
56:22
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אהבתי56:22
In today’s episode, we address listener Kieren’s question about the differences between LAG, MLAG, MC-LAG, and stacking. We tackle the nuances of Link Aggregation (LAG) and the Link Aggregation Control Protocol (LACP), and explain their roles in redundancy and bandwidth efficiency. We also discuss the complexities and differences among vendors and overall benefits of Multi-Chassis ... Read more »…
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N Is For Networking

1 N4N010: Why Was the Colon Chosen as a Delimiter in IPv6? 49:37
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אהבתי49:37
It’s history day on N Is For Networking! We learn about the development of IPv6 directly from Bob Hinden, one of the pioneers who made it happen. Bob discusses his journey from early work on ARPANET to his significant contributions to IPv6. We also cover the transition from IPv4, the challenges faced during IPv6’s creation, ... Read more »…
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N Is For Networking

1 N4N009: High-Speed Ethernet Lanes Explained 37:30
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אהבתי37:30
On today’s episode, we’re explaining high-speed Ethernet lanes at the request of listener Matthew. We cover lanes, channels, and their physical representation in networking – think actual cables. We explain both 40Gb and 100Gb technologies and compare them to Link Aggregation Control Protocol (LACP). We also have a discussion on standards and practical implications for ... Read more »…
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N Is For Networking

1 N4N008: What Is a Default Gateway? 34:15
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אהבתי34:15
Today’s topic is the default gateway, essential for routing traffic between networks. We explain its purpose, configuration, and the consequences of incorrect settings. Using home networks as an example, Ethan and Holly illustrate how default gateways enable devices to communicate with external networks. The discussion also covers routing tables, subnet masks, and the differences between ... Read more »…
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N Is For Networking

When building your network and buying equipment, is performance or cost more important? On today’s episode, we discuss the balance between performance and cost in selecting networking equipment. We also cover other considerations, including why you should understand client and network needs, the fluid nature of pricing, and the necessity of creative problem-solving. Bonus material: ... Read more »…
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N Is For Networking

Packet analysis can be your friend for troubleshooting network problems. In this episode, hosts Ethan Banks and Holly Metlitzky explore packet analysis, They discuss tools such as Wireshark and Tcpdump, explain their functionalities, and talk about the importance of filtering data for effective analysis. Listeners are encouraged to engage with Wireshark and other tools themselves. ... Read more »…
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