191- Public Relations 101 - Episode 1

Nata PR School (EN)

There's a particular mystery surrounding the profession of public relations.

If you're not familiar with PR, the first thoughts that probably come to mind about public relations are:

• a personality or a company that is in hot water needs PR;
• executives who need to polish their image.

You're right because we're talking about:

• crisis management,
• reputation management.

However, for over 20 years, many agencies and numerous professionals have specialized in promoting consumer products.

I'm one of those pioneers who dedicated their knowledge and skills to public relations to showcase products.

I admit that after working with numerous artists, I wanted to simplify my life. That led me to turn to public relations for brands and products.

What traditional agencies called more than twenty years ago: "PR marketing."

And precisely over 20 years ago, when I founded NATA PR, the now famous haircare brand Kérastase hired my services.

This led me to develop expertise in "MARKETING PR."

I have loved highlighting Kérastase for over 13 years. Over time, we at NATA PR have become beauty, luxury, and high-quality product experts.

You might think you don't need public relations because you don't have a reputation to protect and no crisis on the horizon?

You're mistaken not to take a closer look at what public relations can offer you today.

I wanted to develop a quick guide to PR 101.

Basic Public Relations 101 can be powerful for:

• announcing the creation and founding of a new company
• launching a product
• celebrating an anniversary;
• securing funding after initial investment
• exporting
• sharing your trials, hardships
• highlighting creative or business partnerships
• promoting your local production, craftsmanship
• promoting programs you've implemented for your mental health and that of your employees
• presenting how you implement the 4-day workweek, etc.

The list of reasons to consider PR is long. You can interest journalists in your story if you have a product, service, or business activity that fits current trends.

For example, if your company cafeteria becomes vegan at the request of your employees, there's a story to tell here.

So PR 101 will be valuable to you.

Yes, you can post a text about your cafeteria on Facebook and LinkedIn. Still, if a journalist picks up this story, it will have a much more significant impact, reaching a larger audience.

And it's this article that will make you known and make new employees want to work for you.

PR 101

• Press relations are there to make you known
• Social media does not replace PR

And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL in a few weeks.

BE THE FIRST

There are limited spots; sign up for our waiting list to reserve your spot with priority.

https://bit.ly/3U1LWYW

I'm here to help.

Nata

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