204- Public Relations and Product Launches

Nata PR School (EN)

Hello PR friends!

At NATA agency, we are seriously considering how to maximize our client's efforts and budgets.

One of our major topics over the past year has been: is a launch event relevant for our clients?

Why spend thousands of dollars on a physical event that will cost our clients thousands of dollars when we can achieve the same objectives with a reduced budget?

Do you see where I'm going with this?

An event is like a wedding, consuming:

• Time (yours and your guests)
• Financial resources
• Emotions!

As you can imagine, a wedding costs thousands of dollars when you calculate the venue rental, catering, photographer, DJ, not to mention the bride's gown and the groom's attire.

We can draw a parallel between the cost of a wedding and a product launch:

• Venue rental
• Catering
• Decor
• Photographer, etc.

Would you believe me if I told you that you can gain the same media coverage and influencer attention without an expensive event that consumes a significant portion of your time and budget?

You should!

Because yes, it's possible to achieve the same results without an event.

But please understand that I'm not against events; I'm quite the opposite.

There are cases where an event is entirely appropriate. For example, if you're launching a new jet ski, it makes sense to showcase it and let people try it out.

But when it comes to beauty products, makeup, or any product that can easily be sent to media and influencers, there's not always a need for a lavish "event."

At NATA PR agency, we've developed a highly effective virtual presentation formula to replace physical events.

I won't reveal all our tricks here, but our results are very impressive:

• Over 60% more participants compared to in-person events
• At a fraction of the cost of a physical event

So, if the new, young agency you're consulting immediately suggests a 5-star restaurant event with influencers, ask yourself: can it achieve similar or better results without an expensive event?

One of our new clients chose to work with us precisely for this reason.

Their previous agency had suggested working with a well-known influencer who likely demanded a hefty fee to showcase their new products in a stunning venue, etc.

Less than 5 journalists/influencers showed up to that event.

In contrast, for a similar event with this brand but in virtual mode, 19 top-tier journalists connected.

So yes, in some cases, physical events make sense, but let's consider whether we can maximize our efforts and resources differently.

Interested in learning more about our events?

Reach out to me at: [e-mail]

Check out our links and sign up for our lists so you don't miss anything.

Nata

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