November 1, 2022 - Nerd Talk+

Nerd Talk+: Nerd Culture, Space, Robots, Comedy and Beyond…

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

1
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

לפני 5 ימים16:31

הפעל מאוחר יותר

רשימות

לייק

אהבתי

16:31

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

לפני 3 שנים 41:39

MP3•בית הפרקים

Spider burps, adorable Gary Larson photosynthesizers, and too much 3PO nips all in one disturbingly action packed Nerd Talk+!

500 פרקים

#Seattle #End #Society #Comedy #Audacy #Gregr #Nerds

November 1, 2022 - Nerd Talk+

Nerd Talk+: Nerd Culture, Space, Robots, Comedy and Beyond…

published לפני 3 שנים

שתפו

MP3•בית הפרקים

Spider burps, adorable Gary Larson photosynthesizers, and too much 3PO nips all in one disturbingly action packed Nerd Talk+!

500 פרקים

#Seattle #End #Society #Comedy #Audacy #Gregr #Nerds

All episodes

1
Tomfoolery and Friendship 36:52

לפני 5 ימים36:52

36:52

"Sideshow Bob Ross" was the original name, but then Ceej had a killer line about why we love doing this show. Point of order - this was supposed to be episode 432.5 and then 432.69 (for immature reasons) but the program we use to upload won't let us give episodes non-integer numbers - big eye roll emoji right here. Thanks for participating at nerdtalkplus.com. We love you!…

1
Ceej's Karate Hole 59:12

לפני 16 ימים59:12

59:12

Wild new episode where we explore the duality of mouth, invent karate water, find out about Ceej's new at-home part-time career, and then invent a tasty birth control drug for me! Welcome to Ceej's Karate Hole <- that would be a pretty great name for a podcast on the MLC network. Thanks for your support at nerdtalkplus.com - we're having a blast and its more fun with you!…

1
Curly Fries and Burger Rubbing 58:01

לפני 30 ימים58:01

58:01

The return of host favorite, Make it Worse, makes this episode better! My notes just say "Fornicario" so that's probably not safe for work despite me not being able to remember what that was all about. And we found a new convention to attend that never occurred to us but is definitely train adjacent. Good luck, everyone! Thanks for listening and joining in at nerdtalkplus.com <- it's just a linktree.…

1
Geo-Creeping with Gerg 1:01:47

לפני 5 weeks1:01:47

1:01:47

Be careful what photos you post bc some weirdo on his couch could def be triangulating barbecue from space. What's your flavor of candy that makes you an instant "yes" and what makes you say "no"? We invent yet another new activity for Branden's neighborhood to make his wife feel like we've got this whole parenting thing sorted while she's gone. Also, who left a podcast in charge of children?! This sounds like a job for the Dead Inside Dads!…

1
Complicated Sugar 1:04:20

לפני 6 weeks1:04:20

1:04:20

This week we have good news for Branden and the hams! Perhaps we'll finally find an heir to the airship with a double episode of This Week in Blimp. Just wait until you hear the new theme song and then learn who created it. Pretty fun episode made better with overuse of the word "karate." Thanks for goofing off with us in the comments or on our socials at nerdtalkplus.com <- our link tree…

1
Karate Coffee 58:06

לפני 7 weeks58:06

58:06

Every week we get closer and closer to buying the Nerd Talk+ blimp - obviously Gravy isn't allowed on it. Like a dirigible without a rudder, we once again try to keep the show going without Branden. One of us went full Florida driver and it's not the Floridian, we imagine the fragrance of the most expensive cheese, and ask the question: is the beard the male BBL? Well then. Thank you for all your fun banter via all our channels that you can find at nerdtalkplus.com…

1
Daddy Crock Pot 59:15

לפני 8 weeks59:15

59:15

Ceej was in America for this week's pod but it wasn't without issues... BUT we did find him a new girlfriend (and Branden a new step-daddy). Devastating revelation from our favorite aspiring blimp captain. And someone left butt cheek prints on Gerg's neighbor's garage door while his neighbors watched... Thanks for following along at nerdtalkplus.com <- just links to our socials etc..…

1
Tongue Girth & Time Capsules! 1:02:39

לפני 9 weeks1:02:39

1:02:39

Happy 6/9 day from Nerd Talk+! The Florida Panthers are winning, Self brother is on fire this episode, Gerg is trying (and failing) to keep it clean, and who wants to see some blimp nuts?! Also, we have a Love Island contestant listening to the pod now!

1
We Actually Did Some Nerd Talk! 1:05:56

לפני 10 weeks1:05:56

1:05:56

Not much, but without Branden this week we had to do something. Gerg has a great beard idea. Video games are saving our future but not in an Ender's Game way, this one is much more a coincidence. Some other stuff, too, probably. Cool! More at nerdtalkplus.com we love you!

1
The Reverse Centaur 1:10:16

לפני 11 weeks1:10:16

1:10:16

Branden has certainly been making some home improvements and we can't get enough however it is oddly timed with the removal of Gregr's favorite tree. Special guest for two minutes mid show between someone getting yeasty! Thanks for the support. Check us out at nerdtalkplus.com

1
Snake Knowledge 1:08:41

לפני 12 weeks1:08:41

1:08:41

My notes from this week's episode: Snake knowledge Cetaceamania Robust dolphin like body Good luck everyone, these things are quite the puzzle! Anyway, one of us got bitten by a snake and we're pretty sure there's not brain damage*. Thanks for hanging out and chiming in at nerdtalkplus.com! *additional…

1
The Fentucky Derby 1:13:57

לפני 14 weeks1:13:57

1:13:57

We have a new male equivalent name to "Karen" (sorry to my friend Karen) and it's someone on the show. Can you please help us figure out if has egg: bird but for balloon and blimp? Plus there's a new spring time event at 12th and Jackson in Seattle that you're not gonna wanna miss! Thanks for supporting us at nerdtalkplus.com by just leaving comments or reviews!…

1
Nerd B. Talk 26:53

לפני 15 weeks26:53

26:53

Not THAT Nerd Talk+, the other one! Branden and Ceej are left to their own devices as Gregr and Gravy head home early from the slumber party. Our Littlest and Biggest boy recap a few highlights to Branden's Birthday Bonanza, including the Guess Who's Coming To Dinner: Ceej's Version, all while discovering the from Train Adjacent Train Car Diner to Garbage B. Goat, Spokane is just one Big B. Bird. - Programming note: Gerg here and I've never been more excited to listen to an episode of my own show!…

לפני 34 weeks1:04:12

1:04:12

It's been an epic year (for podcast titles)! Thank you for traveling along and hearing us talk too much about buckets full of whale products. This was easily the most fun we had even without Gravy being there to remind us we're acting like idiots (miss you, Gravy!) Thanks for all your comments and reviews and interaction on NerdTalkPlus.com! Also in the back end of the program that loads the pod, it suggests "Common Sense Retirement" as what it thinks this pod is about lololol.…

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דומה לNerd Talk+: Nerd Culture, Space, Robots, Comedy and Beyond…

Mini Mic Pro (Latest Model) - Professional Wireless Microphone for iPhone, iPad, Android, Lavalier Microphone for Video Recording - iPhone Mic Crystal Clear Recording with USB-C for Content Creators

KPop Demon Hunters (Soundtrack from the Netflix Film)

Elmer's Disappearing Purple School Glue Sticks Washable 6 Grams 12 Count

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November 1, 2022 - Nerd Talk+

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Minecraft

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 1 Ream, (500 Sheets), 92 Bright, White

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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November 1, 2022 - Nerd Talk+