John Soluri, "Creatures of Fashion: Animals, Global Markets, and the Transformation of Patagonia" (UNC Press, 2024)

New Books in Economic and Business History

Today, the mention of Patagonia and Tierra del Fuego conjures images of idyllic landscapes untouched by globalisation. Creatures of Fashion: Animals, Global Markets, and the Transformation of Patagonia (University of North Carolina Press, 2024) by Dr. John Soluri upends this, revealing how the exploitation of animals—terrestrial and marine, domesticated and wild, living and dead—was central to the region's transformation from Indigenous lands into the national territories of Argentina and Chile. Drawing on evidence from archives and digital repositories, Dr, Soluri traces the circulation of furs and fibers to explore how the power of fashion stretched far beyond Europe’s houses of haute couture to entangle the fates of Indigenous hunters, migrant workers, and textile manufacturers with those of fur seals, guanacos, and sheep at the "end of the world."

From the nineteenth-century rise of commercial hunting to twentieth-century sheep ranching to contemporary conservation-based tourism, Dr, Soluri's narrative explains how struggles for control over the production of commodities and the reproduction of animals drove the social and environmental changes that tied Patagonia to global markets, empires, and wildlife conservation movements. By exposing seams in national territories and global markets knit together by force, this book provides perspectives and analyses vital for understanding contemporary conflicts over mass consumption, the conservation of biodiversity, and struggles for environmental justice in Patagonia and beyond.

This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.

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