The Fashion Industry

News Macarons: On Air

If you’ve ever felt like the fashion industry doesn’t understand you, or that something must be wrong with you because you can’t find clothes to fit your physique, you are not alone. If you’ve ever cried in the dressing room (shoutout) or sworn off a brand because of a “how can anyone fit into something like this?” moment, it’s not you. It’s them. Here’s the thing: the average American woman wears a size 16 and about two-thirds of these women fall into the plus-size market. Think about it. If that’s the average, why do most fashion companies use a size 6 fit model to design and manufacture their clothes? If that’s the average, why is this still considered the plus-size market? In the following interview, Lauren Lockhart and I go deep inside the fashion industry to discuss how it’s failing 67% of American women. Better yet, we explore her disruptive plan to positively impact the bottom line and the plus-size market simulta