It’s The End Of The Web As We Know It with Rafi Norberg

Nonprofit Nation with Julia Campbell

The way we search the web is being transformed in huge ways, and nonprofits need to understand the changing landscape in order to reach their donors and their stakeholders online.

In this episode, I sit down with Rafi Norberg to explore the latest development in search technology: Google’s AI Overviews.

Rafi serves as President and Founder of Nexus Marketing, a marketing agency that helps businesses and organizations generate revenue online in the mission-driven sector. Rafi has over a decade of digital marketing experience in mission-driven sectors and through his agency has worked with 200+ brands to build their inbound presence. Rafi's goal is to help organizations do more good by connecting them to high-quality information, resources, and tools.

Google recently announced the broad rollout of AI Overviews, a generative AI tool designed to streamline the search experience by directly answering users’ queries and citing the content sources.

Rafi shares his expert insights on what this means for the SEO world, the potential impact on clickthrough rates and website traffic, and strategies for businesses to adapt to this significant change.
Resources mentioned:

• Google rolls out AI Overviews in US with more countries coming soon
• Google AI Overviews: What You Need to Know - Nexus Marketing
• Google AI Overviews visibility drops, only shows for 15% of queries
• Tools: Google’s Lighthouse, SEMRush, Moz

A massive transfer of wealth is right around the corner, and your constituent base is changing. Are your fundraising efforts ready? Qgiv surveyed donors of all ages to create The Generational Giving Report, a comprehensive guide to help you best connect with constituents of all generations. To learn how new generations want to support you, hear from you, and stay connected with you head to jcsocialmarketing.com/qgiv to be notified when the report is released and to receive your copy!

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts