The Donor's WHY! What Makes A Donor Give.

Nonprofit Nuggets with Jennifer Yarbrough

What motivates a donor to give?

• Believing in the mission of the organization (54%)
• Believing that their gift can make a difference (44%)
• Experiencing personal satisfaction, enjoyment or fulfillment (39%)
• Supporting the same causes annually (36%)

This is a clear break down of what goes into the donor decisions to give to your organization. I share sometimes and strategies to connect with prospective donors, identify what is the "connection" trigger that will educate, inspire and motivate to share of their capacity with your nonprofit.