This is Why People Give to Nonprofits: It Isn't About Money !!

Nonprofit Nuggets with Jennifer Yarbrough

Giving isn’t a business transaction. It’s a human connection. To inspire donors to give, you need to make a meaningful connection by showing them why they matter and how they can make a difference. When you understand why your donors give, you’ll be able to make a more effective appeal.

The Top 4 Reasons People Give to Nonprofits

1. They believe there is a need for the nonprofit’s mission in the community and they are confident the organization does good work
2. They believe the nonprofit will use their gift to stabilize or expand programming
3. The nonprofit communicates about the impact of giving by sharing program outcomes
4. They want to be associated with the organization and its brand

If you take this information to help you craft your social media posts, your email drafts, your face-to-face meetings, and your campaign asks...you will be fully funded before you know it.

REMEMBER:

• People act from the heart, not the head
• Giving is a personal act
• Let donors support your cause long-term

I hope that this episode was helpful and meaningful. Please visit my website if you would like to schedule time to talk about your fundraising next steps and donor engagement systems to move people to give, and keep giving, to your nonprofit.