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תוכן מסופק על ידי Mark & Steven. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark & Steven או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19
23:19
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אהבתי23:19
If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world results. It also requires organizational buy-in and a willingness to challenge established norms. Today, we're going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To help me discuss this topic, I'd like to welcome, Travis Cushing, Chief Product Officer at RainFocus. About Travis Cushing As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience in the events and SaaS industries, blending product strategy, customer empathy, and technical execution. With deep expertise in event technology, product-led growth, and integrated data-driven experiences, he is committed to transforming event workflows into strategic business drivers. His passion for people and experiences has built bridges between customers and development allowing RainFocus to execute and build great software. Travis Cushing on LinkedIn: https://www.linkedin.com/in/travis-cushing/ Resources RainFocus: https://www.rainfocus.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
76: Coded UI & Comet
Manage episode 312020865 series 2751669
תוכן מסופק על ידי Mark & Steven. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark & Steven או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Coded UI in Xamarin.Forms is not as popular as using XAML, but if you ask our guest Brandon Minnick we're all crazy for liking XAML so much. Join us in learning why!
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95 פרקים
Manage episode 312020865 series 2751669
תוכן מסופק על ידי Mark & Steven. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark & Steven או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Coded UI in Xamarin.Forms is not as popular as using XAML, but if you ask our guest Brandon Minnick we're all crazy for liking XAML so much. Join us in learning why!
…
continue reading
95 פרקים
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Null Pointers

1 95: VS Code, Co Pilots and stuffs, but with agents 34:06
34:06
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אהבתי34:06
Writing Code in Agent mode? Nothing secret but definitely something you should check out if you haven't or just let us tell you about our experiences. How well does AI support our mobile endavours? Tune in and find out.
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So, what is this about? Well, navigation within your apps! All things related to switching pages in your app, passing along data, MVVM frameworks and all the hot takes around that.
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1 93: Exploring the mobile crosswinds 37:15
37:15
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אהבתי37:15
After reminiscing about the downtime spent over the holidays. Mark and Steven explore the new Plugin.Maui.Crosswind library from Steven. Heavily inspired by the Crosswind for web this awesome library by Steven allows you to get started with your new app ideas. But in style.
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1 92: A bit of this and a byte of that 35:24
35:24
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אהבתי35:24
We talk about things ranging from old school Nintendo music to Mark, as per usual, wanting to nuke his machine by installing updates way too soon.
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.NET Conf 2024 just happened and so many cool new things got announced and released. We take a look at .NET Conf and discuss some of our personal highlights.
Consistent as always, we definitely didn't skip out on an episode somewhere along the way. This episode fills in the blanks about various mobile offline data scenarios and what can be done to combat them.
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Is the number of options you have when starting a mobile project overwhelming, or is it actually a good thing? In this episode, Steven and Mark discuss their thoughts and experiences on what to consider when beginning a new project, and whether it's worth investing all your time to learn every framework and option available for building mobile apps. After all, we need to be prepared, right?…
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Recorded before the summer break, released after the summer break. Steven and Mark discuss how releases can go horribly wrong. What are things to consider and general strategies. Also what can go wrong if you give a coupon to everyone in good faith and it still goes horribly wrong. Tune in for this opinionated pod on releases with a mobile focussed spin.…
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Some holidays were had. Steven gets some UI-related questions from Mark. And who knows, maybe by the end of it he can convince him to do more with UI!
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1 85: Farewell Xamarin Forms, Legacy Systems and can you remember 30:23
30:23
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אהבתי30:23
Between episodes it has happened. Xamarin.Forms have been archived on GitHub. Of course we had to take a quick moment to reminice. Then talk about migrations, and working with legacy systems that just keep on being used.
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Looking at eclipses straight on, or with an Apple Vision Pro and Mark spills all the beans on the MVP Summit.
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1 83: .NET MAUI: Rainbows, AppCenter and DevOps 37:39
37:39
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אהבתי37:39
Steven updated Debug Rainbows to be used under .NET MAUI. We say farewell to AppCenter and look at what you can do when moving forward in replacing the different services.
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What special thing does Mark use ChatGPT for? The answer might amaze you! The truth is, AI is everywhere these days. But is it a good or bad thing?
It has been a while. So there is a lot to talk about, in this episode we dive into new and old development machines. What is the state on the Mac as a .NET developer when it comes to IDEs and what will Steven be using once Visual Studio for Mac will be out of service.
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