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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
S05E09 - OCRWC 2023
Manage episode 379426393 series 2118536
תוכן מסופק על ידי Jason Dupree. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jason Dupree או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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106 פרקים
Manage episode 379426393 series 2118536
תוכן מסופק על ידי Jason Dupree. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jason Dupree או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
…
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106 פרקים
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1 S07E06 - World's Toughest Mudder 59:13
59:13
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אהבתי59:13
In this episode I did the normal discussion while driving, but I also recorded a bit while at the Pub Crawl to get some perspectives from a few other people, including Will Hicks, Francesca Chiorando, Mike Stefano, Katelyn Ritter, Jessica Johnson, and Heather Bode.
I ran Tough Mudder Atlanta with an Insta360 X4. I talk about the course and the pros and cons of using the Insta360 as opposed to a GoPro.
Jason recaps running the course on Saturday and rabbiting the elite US National Series race on Sunday.

1 S07E03 - YouTube Thumbnail Editing 53:02
53:02
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אהבתי53:02
🚨STOP MAKING TRASH THUMBNAILS!!🚨 (OCR Tech Talk’s ULTIMATE Guide to Click-Worthy Thumbnails!) 😱 Are your YouTube thumbnails repelling more viewers than a Windows XP error message?! Do people scroll past your videos faster than a bad Wi-Fi signal?! Well, FEAR NOT! In this EPIC, GAME-CHANGING, LIFE-ALTERING episode of OCR Tech Talk, we’re exposing the SECRETS to making thumbnails that FORCE people to click—whether they want to or not! 😈 💥 ✅ The SHOCKING colors that grab eyeballs! ✅ The MIND-BLOWING text tricks that SCREAM "WATCH ME!" ✅ The ONE THUMBNAIL MISTAKE that’s KILLING your views! (And how to fix it!) 🔥 If you want MORE CLICKS, MORE VIEWS, and MORE POWER, you NEED to watch this. Click NOW… before your thumbnails ruin your channel forever! 🚀🎨💀 #YouTubeThumbnails #ClickbaitMastery #OCRTechTalk…
This episode contains two parts. The first part is after I ran the Saturday Super with my GoPro for an All Obstacles video. The second part is after we filmed the Elite National Series Sprint on Sunday.
Jason talks about some changes to OCR Talk for 2024 and recaps the Mettle Games coverage in Kuwait.
Jason recaps the successful coverage of World's Toughest Mudder 2024
Jason recaps the hot day at Savage Florida after covering the final race in the 2024 Savage Pro Points Series.
Jason covered the USAOCR National Championships in Dalton Georgia. He talks about the 3k and 15 as well as covering new technical challenges. He also gives his thoughts on the 3-band system used by World Obstacle and USAOCR after hearing others takes on it all weekend.
The weekend of OCRWC brought it's own special challenges, but was overall a great weekend. Listen in to hear all about it.

1 S06E14 - Midwest OCR with special guest Declan Dupree 21:13
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אהבתי21:13
Jason and his son rabbitted Midwest OCR and recap the experience.
Recapping the second race in the Savage Series Jason keeps it short and sweet after not feeling too great during the day's rabbiting.

1 S06E12 - Spartan Pan Am Champs in Seattle 55:07
55:07
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אהבתי55:07
Jason had a rare experience where The OCR Report was not able to get any rabbit volunteers and Jason Discusses his process and solutions for handling this.
Jason recaps Savage Maryland, the first race of the year in the SavagePro Points Series, while also discussing details behind course scouting for rabbiting.
Jason recaps the Canadian National Series pro race and discusses the role the weather played in the coverage.
Jason recaps the race and then breaks the bad news of the weekend.
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OCR Talk

1 S06E08 - 2024 Spartan Ultra WC with Francesca Chiorando 1:22:39
1:22:39
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אהבתי1:22:39
In a special episode of OCR Talk, Jason in joined by Francesca Chiorando to discuss the technical side of the Spartan Ultra World Championships Live Coverage. Before they get to the technical side of things, Jason dives deep into Francesca's background in television and OCR media. Watch the Spartan Ultra World Championships here: https://www.youtube.com/live/LAUWaE1ToA0?si=lGXGm-B6E9boZSkt Watch the Fran and Carlo Get OCR Adjacent show here: https://www.youtube.com/playlist?list=PLeBR6GzGKpSb2zvBwu0tBrCBfYxE_N3vo Listen to Francesca on the OCRWC Podcast on your favorite podcast platform.…
Jason recaps the War X weekend, from running the course the day before the race, covering the competitive waves, running most of the course gathering footage for an All Obstacles video, and rabbiting the Battle Challenge.
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Jason went to Mexico for the 2nd race in the Mexican Spartan series. He recaps the pro race, how the race coverage went, and some extra fun that came from a couple of extra days staying in Mexico City.
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1 S06E05 - Spartan Mont-Tremblant Super 32:47
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אהבתי32:47
Jason recaps the trials and tribulations of coordinating rabbits at Mont-Tremblant for the Spartan Canadian National Series race. This was the first attempt after deciding to switch to a live to tape to live show format for OCR vs live on mountains.
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Jason talks through the elite race, the live coverage, and his own personal race at DEKA FIT Austin 2024.
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Jason recaps Big Bear and the issues on the live stream. This race solidified that we've tried everything we can with the budget we have. From here on we'll be opting for post race coverage unless there are no unknowns on the course.
DEKA Norcal, along a little bit of race recap and a little bit of technical talk, Jason discusses running his 2nd Deka fit, and how everything went right.
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1 S06E01 - Spartan Jacksonville and 2024 Changes 45:50
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אהבתי45:50
Mike Stefano joins Jason Dupree on the ride to the airport after World's Toughest Mudder 2023.
DEKA Orlando had some technical issues. Listen in to hear all about it!
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OCR Talk

1 S05E07 - Spartan Poconos Live Interviews 13:05
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אהבתי13:05
David Magida and Jack Bauer interviewing Lindsay Webster, Ryan Kempson, and Kris Rugloski, straight from the live coverage.
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OCR Talk

1 S05E06 - Spartan Poconos 3k: A Technical Mess! 1:40:21
1:40:21
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אהבתי1:40:21
Jason starts by recapping the Elite race at the Spartan Poconos 3k, the third race in the 2023 North American Elite Series. Then he shares his experience running the course the next day in the Super. Last, Jason recaps what made the 3k live stream so good but also a hot mess at the same time.
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OCR Talk

1 S05E05 - Cell Coverage/Providers 13:11
13:11
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אהבתי13:11
Cell coverage plays a big part in live coverage. I took a few minutes to talk about Cell Coverage and Cell Providers and how it a affects The OCR Report live streams.
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