Episode 78: Applying Porter's 5 Forces To Digital Strategy

Octopus Digital Strategy

Too often, when we think of our work in digital marketing, we consider it purely through the lens of the technology we are working with. In doing so, we forget the strategic frameworks that have been applied in planning for decades. How relevant are these frameworks to the work of the digital strategist, and how do they apply? To answer that question, let's look at one of the most interesting, Porter's 5 Forces.