Ownership Playbook for Purchasing and Rebranding a Club: James Keston | Ep. 12

Off the Pitch

Join us as we explore the journey of James Keston, Owner & CEO of USL Championship side Orange County SC, and his transformative impact on the club.
James shared the backstory of how he almost became the owner of teams in Portland and Seattle almost ten years prior to acquiring Orange County SC, and he discussed the detailed process of purchasing an existing club and the strategic decisions behind the transformative rebranding from Orange County Blues FC to OCSC.
James gave us a deep dive on their unique model focusing on developing young players and transferring them to higher leagues, particularly in Europe, which has reshaped the club's financial and competitive landscape. He also shed light on the international partnerships with Feyenoord and Rangers, explaining the strategic benefits and the reasons behind choosing these specific clubs.
This was a true behind the scenes episode with someone who has taken a club from scratch and built it into an internationally known team, and one you certainly won't want to miss.
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