Customer-Centric Brand Storytelling

On Brand with Nick Westergaard

Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles-based brand studio and production company infusing insight with imagination to drive brand, business, and culture. We discussed all of this and more this week on the On Brand podcast.

About Joe Wright

Joe Wright is Co-Founder, Director, and Chief Creative Officer at Sibling Rivalry, a New York and Los Angeles based brand studio and production company infusing insight with imagination to drive brand, business, and culture. Joe is a meticulous craftsman, who designs every detail to impact the greater story of his films. As a co-founder and chief creative officer of Sibling Rivalry, Joe’s work brings the audience on a journey of striking imagery and authentic storytelling. He’s collaborated with brands such as Cadillac, Calvin Klein, Samsung, and HPE. He has won numerous industry awards and accolades, directed Super Bowl campaigns, and he has work that is featured in the permanent collection of the Cooper Hewitt Museum in New York.

From the Show

What brand has made Joe smile recently? Joe said he would be unabashedly self-promotional (LOL!) and share Sibling Rivalry's recent work for the steaming service Philo, which brings smiles to faces both internally and externally.

Connect with Joe on LinkedIn and the Sibling Rivalry website.

As We Wrap …

• Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
• Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
• Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices