S03E23: Rise of Asia FemTech, Building the Super App for Women’s Health, and The Value of Community and Education in Healthcare with Ease co-founders Guadalupe Lazaro and Rio Hoe

On Call with Insignia Ventures

In this episode, we'll be deep-diving into the world of women's healthcare and to guide us are the co-founders of Ease Healthcare, Guadalupe Lazaro and Rio Hoe. Ease is a Singapore-based healthcare startup focused on revolutionizing access to women's health by making it more convenient, affordable, and discreet. From contraception delivery and at-home STD tests to sexual health consultations, they enable users to manage their sexual and reproductive health from the comfort of their homes. A little more than a year after launching mid-2020, they've already built a community of over 20,000 members, and are on track for 15% monthly revenue growth. They’ve recently announced their seed round with us and launched their mobile app expanding their services for women’s healthcare.

Transcript

Timestamps

00:33 Paulo introduces Ease Healthcare and its founders Guadalupe and Rio;

02:27 How personal experiences in Singapore motivated Guadalupe and Rio to start Ease;

04:02 Realizing the greater demand for specialized platforms catering to women’s healthcare needs;

05:28 Three core factors putting the spotlight on FemTech in Asia;

08:18 Building the comprehensive app for women's health in Asia;

11:11 How Ease’s network built over the past year comes together on their mobile app;

12:15 Ease’s value proposition to clinics, hospitals, and pharmaceuticals;

13:24 The importance of community building and education for Ease’s business;

15:23 Ease’s approach to building its team;

16:55 How Rio and Guada’s skill sets and backgrounds come together in Ease;

18:29 Next Five Years for FemTech and Ease’s role in the industry;

20:32 Rapid Fire Round;

About our guests

Guadalupe Lazaro is a co-founder of Ease Healthcare. She is a serial entrepreneur and sexual and reproductive health rights advocate. Prior to Ease Guada worked in business development and consulting from the UK to Singapore. She grew up working for women’s health and women’s rights, being involved with the likes of Red Cross and Amnesty International, and now she’s married her passion for women’s health and skills in UX/UI design, marketing, and brand strategy at Ease.

Rio Hoe is a co-founder of Ease healthcare. He is a lawyer-turned-founder, holding a law degree from the University of Oxford and graduated as the university’s top student in Medical Law. Prior to Ease he had co-founded a socio-political media outlet in Singapore and worked at leading global law firm Clifford Chance. His entrepreneurship and law genes now come into play at Ease where he manages its finance and operations.

Music: Cool Upbeat Background Music For Videos by MorningLightMusic

Tags: startup, Southeast Asia, founder, entrepreneurship, business, technology

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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