The benefits of purpose-driven storytelling

On Top of PR with Jason Mudd

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Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals.

Guest:

Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter.

Five things you’ll learn from this episode:

1. What purpose-driven storytelling is
2. Why purpose-driven storytelling is important
3. How writers can pull at their audience’s heartstrings
4. Why PR professionals should use mission-driven stories
5. How to create purpose-driven stories without sounding too salesy

Quotables

• “PR is not just about media coverage, it’s more.” — @Jason Mudd
• “Stories are designed to make an emotional connection with people … and ultimately create brand loyalty.” — Pam Fultz
• “PR's role is not just external communication, it's also internal communication.” — @Jason Mudd
• “You have to find the stories. You have to dig deep and find those connections.” — @Pam Fultz

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About Pam Fultz

Pam Fultz, M.S., APR, is an educator, public relations professional, and volunteer. She works as the senior community relations manager of Vi at Bentley Village and teaches as an adjunct lecturer for the University of Florida and Northeastern University. Pam teaches graduate courses in Public Relations Measurement & Evaluation, Public Interest Communications: Measuring Social Change, and Crisis Communications. She also serves as a Wildlife Committee ambassador for the Conservancy of Southwest Florida.

Pam holds a Master of Science degree in corporate and organizational communications from Northeastern University in Boston and a Bachelor of Science degree in communications from Wright State University in Dayton, Ohio. She is a past president of PRSA’s Gulf Coast chapter.

Guest’s contact info and resources:

• Pam Fultz on LinkedIn
• Bentley Village

Episode recorded: Aug. 23, 2023

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.