2 Effective Local Marketing Strategies For Your Service Business

One Base Media - Lean Generation For Home Service Businesses

In today's video, I will be showing you 2 Effective Local Marketing Strategies for Your Service Business. These are the strategies we use for all our clients and it is effective regardless of industry, just apply them and see massive sales.
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Anyway, on with the video…
In this video, we show local business owners how they can effectively sell their services using two powerful strategies. But first, it's crucial to understand that using strategies designed for selling products can be a mistake for service-based businesses. Differentiating between product and service strategies is key to making massive sales.
1. Sell the End Result: Your entire emphasis should be on what the service brings to the client. Don’t sell them the service itself, but the result it delivers. Highlighting the end result helps potential clients visualise the benefits they will receive from your service.
2. Focus on Benefits: Communicate to your customers why they should care about what you are offering. Highlight the benefits of your service rather than just its features. This approach helps potential clients understand the value and impact of your services, leading to higher conversion rates.
These two local marketing strategies can significantly boost your service business by ensuring you address the needs and desires of your clients effectively. Keywords to keep in mind: local marketing strategies, service business marketing, sell services effectively, focus on benefits, end result marketing.
00:00 - Intro
00:43 - Common Mistake
01:03 - Strategy 1 [Sell the Result]
03:10 - Strategy 2 [Focus on Benefit]
04:28 - Pro Tips
05:18 - Don't totally ignore Features
This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers.
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Other Videos You Might Be Interested In Watching:
👉 17 Service Business Ideas - https://youtu.be/8rBy7bZPA_c?si=uohFCmporwjjmQdc
👉 Google Local Marketing Strategy | Dominate Google in 2024- https://youtu.be/qlLtYxghEvk?si=PmIKxgN96yVpVkCE

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