065: Building a Great Brand Experience

One Next Step: Management Tips & Tools for Small Business Owners

In this special episode, Tricia and LZ welcome the Vice President of Marketing at BELAY, Dorian Usherwood. Dorian has 26 years of experience in brand strategy development, customer experience, and brand development and management among many other skills. Dorian is a master at using visual expression as a way to communicate a marketing message. So we’re going to talk to him about that, as well as what leaders need to know about creating a great brand experience for their company – and how to use that to really move the company forward. Welcome to episode 65 of One Next Step.

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