038. The Future Trends of Event Technology with Ruby Sweeney

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

Ruby’s events career has spanned almost 20 years. Having worked in the venue, client and agency-side, Ruby founded The Events Hub in 2011. Ruby has most recently added virtual and hybrid events expertise to her services, allowing her clients to benefit from virtual opportunities and future proof their conferences & events.

Ruby starts off by explaining the background of The Events Hub and the benefits it brings to event professionals. She then starts discussing how she found the pivot to ensure her company adapts in a COVID world. Ruby shares her thoughts on the trends the industry might be facing in the next year and emphasises on why virtual events are here to stay. Ruby discusses her “7 step process” to organise successful events.

The Event Hub background (6:49) The pivot to a virtual world (10:11) The importance of having the right mindset and researching schemes (11:41) Event technology trends (17:47) AI and VR (19:34) Virtual events (26:10) How to organise a successful event (30:17)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on [e-mail] or alternatively call us on 0330 133 3485.

​EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).