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Marketing Lessons from One of My Teachers, David Ogilvy
Manage episode 349838033 series 2948900
תוכן מסופק על ידי Milan Kowalewski and Milan Marketing. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Milan Kowalewski and Milan Marketing או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
As a lifelong student of marketing and advertising, I'm always studying and learning from the best in the field. Recently, I've been enjoying "Confessions of an Advertising Man" by David Ogilvy and I was struck by a particular section he called his "Last Will and Testiment". It's an eleven point list of some of the most valuable lessons he's learned in his career. As I was reading it, I couldn't help but notice just how much of his knowledge and insights still apply in today's modern marketing and advertising.
On today's episode, I'm sharing his eleven point list and my take on what it means for us today in marketing.
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