Balancing Acts: Navigating Open Source and Enterprise Marketing

Open at Intel

In this insightful podcast, Katherine Druckman chats with marketing expert Swarna Podilla about the delicate dance of balancing open source community and enterprise interests. Swarna shares her rich experience in various marketing roles, emphasizing the importance of clear communication, understanding organizational goals, and avoiding common pitfalls like the "bait and switch" policy. This conversation offers valuable insights for anyone at the crossroads of open-source projects and enterprise marketing.

Guest:

Swarna Podila (she/her) is a seasoned product marketer and marketing leader. She has been a successful technology product marketer for open source and enterprise products at various stages of product life cycle for over two decades. Hailing from an engineering background and with a strong penchant for communities, she drives people-first and community-first marketing initiatives to benefit communities and enterprises alike.