Bremont CEO Davide Cerrato on the brand’s evolving identity

OT: The Podcast

Bremont CEO Davide Cerrato has been in the role for a little over a year at this point, and it’s safe to say that 2024 has been a rollercoaster. The brand, rooted in British identity and aviation, unveiled a brand new collection, logo and strategy at its Watches & Wonders debut and has, in the months since, been experiencing the ups and downs of public opinion. We caught up with Davide a few weeks before Christmas and found the irrepressible anglophile reflective about the year that was for Bremont, but more than that, excited about what the future holds.

This episode has been sponsored by Bremont. Check them out at bremont.com or, if you’re in Melbourne, at the Bremont Boutique at 292 Collins St.

• Felix is, in fact, talking about the Serica Parade (8:53)
• The pink-dialled Terra Nova we’ve got the hots for (10:45)
• Davide Cerrato chat (13:00)
• Bremont Watches
• Bremont Watches on Instagram

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