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How Nike Took A Bet On A College Basketball Player From North Carolina and Won
Manage episode 414039753 series 2943947
On this episode of Our American Stories, no one knew for sure just how great Michael Jordan would be in the NBA. One underdog sneaker company - yes, Nike was an underdog then - took a bet on him. But the turning point came when they zeroed in on a fledgling director - Spike Lee. The rest is history.
Support the show (https://www.ouramericanstories.com/donate)
See omnystudio.com/listener for privacy information.
2301 פרקים
Manage episode 414039753 series 2943947
On this episode of Our American Stories, no one knew for sure just how great Michael Jordan would be in the NBA. One underdog sneaker company - yes, Nike was an underdog then - took a bet on him. But the turning point came when they zeroed in on a fledgling director - Spike Lee. The rest is history.
Support the show (https://www.ouramericanstories.com/donate)
See omnystudio.com/listener for privacy information.
2301 פרקים
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