6 Years of Growth: Lessons from 2X CEO Domenic Colasante

Outsource to Profits Podcast

About the Host:

Jamie Shanks, Founder & CEO of Get Levrg and Pipeline Signals, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

About the Guest:

Domenic Colasante is the CEO of 2X, a marketing-as-a-service firm specializing in B2B marketing. With a background as a former CMO in the tech industry, Domenic founded 2X to revolutionize the marketing service sector. His company has reached a milestone of a thousand employees in just six years, offering unique and high-quality offshoring solutions for businesses.

LinkedIn Profile: https://www.linkedin.com/in/domeniccolasante/

Episode Summary:

In this insightful episode of Outsource to Profits, Jamie Shanks interviews Domenic Colasante, the CEO of 2X, about the transformational impact of leveraging offshore talent in marketing strategies. Domenic talks about redefining marketing operations, sharing valuable insights on the paradigm shift needed to optimize marketing budgets, and scaling business impact exponentially through innovative organizational models.

Key points covered include the challenges in integrating offshore talent effectively, the strategic reengineering of marketing operations, and the importance of allocating resources effectively. With a focus on restructuring marketing functions for enhanced efficiency, Domenic highlights the critical shift towards viewing labor as a utility to drive strategic priorities and achieve remarkable results.

Key Takeaways:

• Lack of exposure to high-quality offshore services hinders marketers from realizing the full potential of leveraging offshore talent effectively.
• Successful organizations re-engineer marketing processes and workflows to optimize operations and align resources with strategic objectives.
• Offshore talent clusters in regions such as Southeast Asia and Latin America offer diverse skills and English proficiency, making them ideal hubs for scaling marketing operations globally.
• To maximize marketing impact and efficiency, marketers should bifurcate core competency tasks from standardized operational activities and strategically allocate resources accordingly.
• By embracing innovative operating models and leveraging offshore talent, businesses can achieve significant cost savings, flexibility, and scalability while driving growth and maintaining competitiveness.