#121 - Getting Off The Fence and Into Growth with Cassi Niekamp

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

In this episode of Owned and Operated, John and Jack welcome back Cassi Niekamp to the show, a home service entrepreneur who has significantly grown her business in the fencing business. Cassi shares her experience acquiring a 39-year-old home service business in Columbus, Ohio, and transforming it from a small-scale operation with outdated practices into a successful company with a revenue of 3 million and aiming for 5 million.
Cassi details the pivotal changes that propelled her growth, including hiring an operations manager, incorporating software tools, and focusing on commercial over residential services for better margins and scalability. The crew also discusses challenges like customer segmentation, hiring, and managing cash flow for growth projects, all while navigating the complexities of small business ownership and personal milestones, such as having a baby.
00:00 Introduction to Owned and Operated
00:42 Cassi's Business Journey: From Acquisition to Growth
02:25 Operational Changes and Team Expansion
04:35 The Impact of Personal Milestones on Business Growth
04:47 Strategic Pivots and Key Business Decisions
09:41 The Role of an Ops Manager in Scaling the Business
13:09 Navigating Business Challenges and Opportunities
13:45 Embracing Legal Marijuana: A Business Perspective
14:33 Certifications and Business Operations Insights
15:02 Promo: Engaging with Weekly Business Insights
15:25 The Power of Internal Promotion and Department Success
16:23 Strategic Customer Segmentation and Market Expansion
18:19 Navigating Commercial Projects and Financial Strategies
23:09 The Excitement of Large-Scale Projects and Company Growth
26:55 Exploring New Markets and the Challenges of Government Bids
27:46 Personal Reflections on Business Strategy and Culture
30:33 Closing Remarks and Invitation for Engagement
Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Cassi Niekamp: @cassiniekamp on Twitter
Special thanks to our sponsor: Service Scalers: 📈
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com