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16 - The Current State of Partner Ecosystems: What You Need to Do Differently
Manage episode 352181406 series 3408435
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In the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forrester reported an even split between channel, direct, and marketplace revenue.
And that 90% of IT sales will be partner-assisted before, during, and after a sale.
All this to say that the channel looks shockingly different than it did just five years ago.
If a vendor’s channel team fails to jump on this partner ecosystem trend, will they be left behind?
Today’s guest is Balthasar Wyss, the Vice President of Customer Success at MerdianLink - a digital lending platform. He brings years of business development wisdom from both sides of the channel and helped earn VC funding and successful IPOs.
In this episode, we’re going to:
- Look at how ecosystems affect the channel.
- And what channel leaders can do differently in the ‘age of ecosystems’.
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
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