E-marketing and new media

Pearson Education Marketing Podcasts

Another podcast with Bill Daring who works in the e-Marketing business. Bill provides an insight into how e-Marketing has evolved since he started his business in 1995. He explains how Web 2.0 is a step beyond the opriginal web (Web 1) and explores the potential it opens for marketers, particularly in terms of building relationships with customers. He also explains how his company offer the new media to businesses along with examples from other companies.