))
The Power of Tiny Thunder w/ Sue Rice
Manage episode 359003461 series 3004053
תוכן מסופק על ידי O'Brien McMahon. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי O'Brien McMahon או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Sue Rice is a long-time marketing strategist, professional copywriter, and international communications expert. She is the author of Tiny Thunder: Irresistible Messaging for an Overwhelmed World. In this episode, Sue shares her method of metaphoric storytelling for grabbing attention and driving action.
Mentioned in this Episode:
- Tiny Thunder by Sue Rice - https://www.amazon.com/Tiny-Thunder-Irresistible-Messaging-Overwhelmed/dp/B0BCS7DCXR
- SueRice.com - https://suerice.com/
- Sue on LinkedIn - https://www.linkedin.com/company/slice-international/
- Tony Lenhart on The People Business Podcast - https://peoplebusinesspodcast.com/tonylenhart/
Time Codes:
(3:59) - How did you become a storyteller?
(5:24) -What role do you see stories playing in everyday life?
(6:53) - What role do you see ‘story’ playing in work?
(11:23) - How should we be thinking about storytelling?
(15:18) - What is a metaphor?
(20:08) - What makes a great metaphor?
(24:08) - How important are the visuals and how should people be thinking about the visuals when communicating?
(29:36) - Should we be thinking about whether our story could bring up negative impressions?
(36:38) - What emotions should we try to elicit with our stories?
(41:39) - How can people use an email to grab attention quickly?
(44:34) - What does it mean to join the conversation vs. interrupt it?
(52:45) - How do you transition from personal to business communication?
176 פרקים
שתפו
