Rick Rubin on How to Make Something Great (Update)

People I (Mostly) Admire

From recording some of the first rap hits to revitalizing Johnny Cash's career, the legendary producer has had an extraordinary creative life. In this episode he talks about his new book and his art-making process — and helps Steve get in touch with his own artistic side.

• SOURCES:
  • Rick Rubin, music producer and record executive.

• RESOURCES:
  • The Creative Act: A Way of Being, by Rick Rubin (2023).
  • “How Google’s AlphaGo Beat a Go World Champion,” by Christopher Moyer (The Atlantic, 2016).
  • “DMC: The Real Story of Aerosmith + Run-D.M.C.’s ‘Walk This Way’,” by Loudwire (2016).
  • “Hurt,” by Johnny Cash, music video (2003).
  • “Walk This Way,” by Run-DMC, ft. Aerosmoth (1986).
  • “It’s Yours,” by T La Rock (1984).
  • “Walk This Way,” by Aerosmith (1975).
  • The Way of Code.

• EXTRAS:
  • “How To Be Creative,” series by Freakonomics Radio (2018).

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