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Rewind - Ian Bellais | Increase Closing Rates with Partner Marketing
Manage episode 408962748 series 3262645
תוכן מסופק על ידי Steffen Horst and Dave Antil. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Steffen Horst and Dave Antil או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline.
Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it takes to get any company into, and benefiting from, marketing through organizations to their end users in mutually beneficial partnerships, including:
- How to structure a partner marketing arrangement
- The types of marketing events partners can provide
- How to identify partners that will be a great fit
- The keys to a healthy partner marketing relationship
- And more
Ian has created a system where almost 100% of his company’s pipeline is fed by partner marketing and that results in close rates as high as 65%. Listen in and learn how to boost your own numbers.
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