Chris Anderson on The SECRET To Getting Tons Of Reviews, Company Culture, and Where Owners Go Wrong

Pest Control Legends

In this episode of Pest Control Legends, Danny Leibrandt is joined by Chris Anderson, co-founder and VP of Sales at Applause—the powerful platform helping pest control companies turn their technicians into five-star review machines. With a background in HR and operations, Chris shares how Applause is changing the game by incentivizing frontline techs, boosting customer satisfaction, and building high-performance company cultures.

We dive deep into how Applause works behind the scenes, from automating spiffs to AI-driven review generation, and why it's far more than just another review tool. Chris reveals how companies like Certus and White Knight Pest Control are seeing massive results—not just in reviews, but also in employee retention, customer loyalty, and revenue. We also talk about how to create a five-star culture, why technician behavior is the biggest driver of growth, and what pest control owners can do today to start rewarding their teams the right way.

If you're a pest control or home service business owner looking to get more reviews, retain more techs, and create a culture your team is proud of, this episode is a must-listen.

Chris Anderson, Co-Founder of Applause:

LinkedIn: https://www.linkedin.com/in/christodanderson/

Applause: https://applausehq.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Chris Anderson

03:08 Incentivizing Technicians For Reviews

12:00 Building a Five-Star Culture

18:08 How Applause Generates Reviews

23:10 Dynamic Customer Engagement and Upselling

31:52 The Impact of Incentives on Technician Satisfaction

40:48 The Ideal Customer Profile for Applause

46:02 Final Thoughts

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