PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics
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14. Are We Seeing A Brand Resurrection
Manage episode 309696950 series 3038344
In today’s fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R-Co CEO Richard Henderson and Paul Gardner on www.pgpodcast.com
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