התחל במצב לא מקוון עם האפליקציה Player FM !
Customer lifecycle marketing with Madison Zimmerman at Property Meld
Manage episode 346957180 series 2827714
Madison Zimmerman has taken full lifecycle marketing on as head of marketing at Property Meld, a proptech (property technology) B2B SaaS company. Our discussion includes:
* Generating new leads through webinars. Making webinars that people actually show up to and find interesting -- it's true, it's possible.
* Managing inbound with HubSpot. How marketing and their outbound BDR team use HubSpot for marketing and sales automation.
* Quantifying pain to justify pricing. Their custom scorecard drives their sales process and helped them increase their prices.
* Coordinating with customer success. Beyond generating leads, their marketing team focuses on win rates and retention, all in HubSpot.
* Trying new technologies. They implemented a new lead concierge tool called Chili Piper. It works and they learned something else, too.
Find Madison Zimmerman on LinkedIn: https://www.linkedin.com/in/madisonzimmerman/
Learn more about Property Meld: https://propertymeld.com/
51 פרקים
Manage episode 346957180 series 2827714
Madison Zimmerman has taken full lifecycle marketing on as head of marketing at Property Meld, a proptech (property technology) B2B SaaS company. Our discussion includes:
* Generating new leads through webinars. Making webinars that people actually show up to and find interesting -- it's true, it's possible.
* Managing inbound with HubSpot. How marketing and their outbound BDR team use HubSpot for marketing and sales automation.
* Quantifying pain to justify pricing. Their custom scorecard drives their sales process and helped them increase their prices.
* Coordinating with customer success. Beyond generating leads, their marketing team focuses on win rates and retention, all in HubSpot.
* Trying new technologies. They implemented a new lead concierge tool called Chili Piper. It works and they learned something else, too.
Find Madison Zimmerman on LinkedIn: https://www.linkedin.com/in/madisonzimmerman/
Learn more about Property Meld: https://propertymeld.com/
51 פרקים
Tutti gli episodi
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.