Eco Empire: Crafting a Greener Future with Paige Sandher from CouchHaus

Pitch Please

Can your couch could help you save the world? In this eco-conscious episode of Pitch Please, we're diving deep into Paige's CouchHaus – a revolutionary name in the furniture world that's reshaping more than just the living rooms across Canada. Learn how Paige and her partner turned their e-commerce passion into a booming business, selling all their stores to focus primarily on CouchHaus. But it's not all sofas and throw pillows; it's about finding work-life balance with your fiancé-turned-business-partner while navigating the choppy waters of startup life.

Paige opens up about the realities of working with your partner, haring her journey towards carving out personal time while respecting her partner's die-hard dedication to their business. And of course, she spills the beans on what makes CouchHaus tick – their commitment to sustainability with initiatives like planting 100 trees for every couch built and partnering with The Furniture Bank to donate used sofas to families in need.

For anyone who felt buying furniture was an intimidating and unsatisfying experience, Paige's tales resonate deeply. She tackles the outdated furniture industry with a whip-smart digital strategy, offering a customized, direct-to-consumer approach that's all about personal connection – right down to starting with virtual fabric showcases and Facebook Marketplace.

About Paige Sandher | (14) Paige Sandher | LinkedIn
Paige Sandher co-founded Pulse Media Inc. in 2017 alongside her partner Harrison Gordon. By investing a few hundred dollars each, in the first four years, the couple has founded several e-Commerce Brands with successful acquisitions and exits. Throughout their e-Commerce success, the couple founded and currently operates a direct-to-consumer custom furniture store CouchHaus. She was recently titled a 2023 BC Business 30 Under 30 recipient, and LOI Youth Entrepreneur of the Year.

About CouchHaus | (14) CouchHaus: Overview | LinkedIn
CouchHaus is a direct-to-consumer custom modular sofa brand based in Vancouver, Canada. We offer made-to-order customizable furniture at an affordable mid-price point, combined with our commitment to environmental responsibility. Modular furniture allows you to rearrange the couch or add pieces as your space grows, plus all the covers + cushions are washable and replaceable. CouchHaus also plants 100 trees for every couch we build!

Want to Connect?

• [e-mail]
• IG: @couch_haus
• Tiktok: @couchhaus

Looking for a Couch?
Stay tuned for our Boxing Day sale, one of the best sales of the year! We also have standard in-stock items, just in time for the holidays 👀