Implementing DE&I Efforts into Your Organization and Events

Pivot Points with Cramer

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תוכן מסופק על ידי Cramer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Cramer או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The So What from BCG

1
Not All Growth Is Good—Here's How to Get It Right 20:09

לפני 16 ימים20:09

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20:09

Justin Manly, BCG’s lead on growth and innovation, explains how businesses can choose the right growth strategy given their aspirations and position in the market. Whether a company is gaining or losing share, in a booming or sluggish industry, profitable growth depends on knowing your starting point. Learn More: Justin Manly: https://on.bcg.com/4kGYyPH BCG’s Latest Thinking on Growth and Innovation Analytics: https://on.bcg.com/4kjTEIB BCG’s Latest Thinking on Corporate Finance and Strategy: https://on.bcg.com/3ZeAMlX Your Growth Strategy Depends on Your Starting Point: https://on.bcg.com/43YpzZm The Vitality Code: How Growth Leaders Master Strategy, Technology, People, and Culture: https://on.bcg.com/4dMKjH1 This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp…

לפני 3 שנים 18:45

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Today on Pivot Points, Elise Orlowski talks with Jacqueline Wilson Cranford, Principal of Cranford Advisory Services and Cramer’s Patrick Martin, Partner, Business Solutions. In this episode, we look at Diversity, Equity, and Inclusion (DE&I). Jacqueline, Patrick, and Elise discuss how you can include DE&I efforts in not only your organization but also in your event planning. Jacqueline breaks down some of the key areas of focus and provides her insight into how to ensure the longevity of your DE&I plan. On our website, Cramer.com, you will find “Amplifying Black Voices on Every Stage” and “Making DE&I Actionable” insights as supplemental materials to this episode.

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#Business #Cramer

Implementing DE&I Efforts into Your Organization and Events

Pivot Points with Cramer

published לפני 3 שנים

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MP3•בית הפרקים

27 פרקים

#Business #Cramer

כל הפרקים

Pivot Points with Cramer

1
The Strategy Behind Brand Transformations 20:37

לפני 2 years20:37

20:37

On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is different from a refresh, and where to get started.…

Pivot Points with Cramer

1
The Digital Evolution in Healthcare Marketing 14:36

לפני 2 years14:36

14:36

The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? How could you reach new customers without the appeal of a tradeshow? How do you ensure you are reaching the right people with your marketing campaigns? It was time to consider different ways to keep the conversation going with audiences. In this episode of Pivot Points, Cramer's Tripp Underwood and Julie Walker are joined by Kelly St. Vrain, VP of Digital Marketing Communications & Creative at Siemens Healthineers as they discuss the innovations and lasting changes in the healthcare marketing industry over the last few years.…

Pivot Points with Cramer

1
Expand Your Online Presence & Content Activation 19:32

לפני 2 years19:32

19:32

How can your brand stand out online? What makes a successful marketing campaign? It takes 3 key pieces - research, measurement, and goal setting. Without them, you can't build out your content. On this episode of Pivot Points, Managing Partner of Market Vantage, Devin Littlefield, stops by to discuss best practices for activating content with Cramer's Tripp Underwood and Erin Martin.…

Pivot Points with Cramer

1
Demystifying Virtual Production Technology 17:58

לפני 3 years17:58

17:58

Pixotope's a virtual production software company creating AR, XR and VR solutions. Joining us, with over 20 years of experience in the virtual reality space is Pixotope's Brian Olson, VP of Sales, North America. Cramer's Mark Wilson and Pat Drumm sit down with Brian as he helps demystify the technology and shares how his team is making it more accessible. How can you incorporate virtual reality into your next event Could XR technology improve your next video shoot? Learn more on this episode of Pivot Points!…

Pivot Points with Cramer

1
Trade Shows & Strategic Growth Opportunities 19:51

לפני 3 years19:51

19:51

On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong strategic initiatives. Today, he shares the value of attending trade shows and their rare opportunity to interact directly with your audience. How do you determine success after a trade show? Are there opportunities for content creation while there? What are best practices for encouraging people to stop by your booth? When should you consider sponsorship? Jeff breaks it all down for us here on Pivot Points.…

Pivot Points with Cramer

1
The Future of Video Strategy 21:55

לפני 3 years21:55

21:55

On this episode of Pivot Points, Cramer's Scott Palmer and Elise Orlowski answer your top questions about video strategy. How do you effectively align video to your larger marketing goals? Does your anthem video clearly convey what you want known about your company? Are you creating video assets efficiently? Scott and Elise share the best ways to utilize video and what's next for the future of video marketing.…

Pivot Points with Cramer

1
Decentralized Clinical Trials & Sustainability 21:47

לפני 3 years21:47

21:47

On this episode of Pivot Points, hosts Tripp Underwood and Danielle Malvesti sit down with Kelly McKee, Medidata's Vice President of Patient Registries and Recruitment. Join us as Kelly breaks down the benefits of decentralized clinical trials and the work that Medidata is doing to put patients' experiences first, encourage research participation and improve clinical trials' sustainability.…

Pivot Points with Cramer

1
Best of Spring 2022 10:57

לפני 3 years10:57

10:57

Listen back through Spring 2022 with highlights from each episode! TJ Martin and Rich Sturchio celebrated Cramer’s 40 years in business. Jacqueline Wilson Cranford discussed how to include DE&I efforts not only in your organization, but also in your event planning. Kristen Wilson shared on how marketing and events teams can improve their collaborative work. Sarah Santos and Jill Petrie broke down the art behind explaining complicated science in the healthcare industry.…

Pivot Points with Cramer

1
The Art of Explaining Complicated Science 18:34

לפני 3 years18:34

18:34

Today on Pivot Points, Tripp Underwood is joined by Sarah Santos, Cramer Associate Creative Director and Jill Petrie, Cramer Content Strategist. In this episode, Sarah and Jill break down the art behind explaining complicated science in the healthcare industry. Between rules and regulations, patients and HCPs, there’s a lot to consider in the world of healthcare marketing. So how do you communicate effectively when there are so many to reach? We unpack the art of delivering messages that resonate with your target audiences. Tune in to see our approach.…

Pivot Points with Cramer

1
Collaboration Across Marketing and Events Teams 17:49

לפני 3 years17:49

17:49

Today on Pivot Points Tripp Underwood talks with Kristen Wilson, Director of Marketing, 3DEXPERIENCE Works & SOLIDWORKS, Dassault Systèmes and Abbie Reynolds, an account manager here at Cramer. In this episode we discuss how marketing and events teams can improve their collaborative efforts. Often events and marketing teams work in silos; both focused on their own deliverables. Yet, creating a strong line of communication between these two teams will ensure a more consistent brand experience for your audience.…

Pivot Points with Cramer

1
Implementing DE&I Efforts into Your Organization and Events 18:45

לפני 3 years18:45

18:45

Pivot Points with Cramer

1
Cheers to 40 Years! | Featuring: Cramer's TJ Martin, CEO, and Rich Sturchio, President 20:31

לפני 3 years20:31

20:31

Cramer is celebrating 40 years of business this year after being founded by Thomas “Red” Martin in 1982. On this episode of Pivot Points, Tripp and Elise sat down with TJ Martin, Cramer CEO and Rich Sturchio, Cramer President and Creative Director. Technology has changed a lot since Cramer opened its doors in 1982, but the company’s values have remained the same since “Red’s” first day. TJ and Rich dive into Cramer’s evolution and share why they believe some of the best years are still to come…

Pivot Points with Cramer

1
Protecting your Data in the Digital Age of Events | Featuring: Sean McGuire, Sr. VP of Technology, Cramer 15:25

לפני 3 years15:25

15:25

Senior VP of Technology at Cramer, Sean McGuire joins Elise and Tripp on this episode of Pivot Points. As technology keeps growing, security has become more and more important. How do you keep your audience and company's data safe in the virtual events world? Sean provides his expertise and perspective to make sure you are taking the right steps to avoid some of IT's easiest pitfalls.…

Pivot Points with Cramer

1
Insights from CES 2022 | Featuring: Cramer’s Joe Case, Creative Director and James Kotecki, VP, Brand at Infinia ML, and Host of the C Space Studio 9:47

לפני 3 years9:47

9:47

Today is a special episode recording out of Las Vegas sharing observations and key takeaways from CES 2022. This year's CES once again returned in person. Cramer's Joe Case and C Space Host, James Kotecki, VP, Brand at Infinia ML, discuss the changing rules and priorities for in-person experiences and dig into what it means to truly engage your audience.…

Pivot Points with Cramer

1
Technology is Catching Up to Meet Audience Expectations for Events | Featuring: Cramer’s Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer 16:28

לפני 4 years16:28

16:28

When you attend a virtual event, what is the production value? What is platform capability? It can be hard to tell. Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer here at Cramer join Pivot Points to discuss the difference between platform and production. They clear up some of the misconceptions around virtual events and give insight into how the technology has changed and the needs it must address to be successful.…

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Implementing DE&I Efforts into Your Organization and Events