Social Media and the Healthcare Community: What you need to know | Featuring Theresa McNeely, Homology Medicine

Pivot Points with Cramer

On this episode of Pivot Points, we are joined by Theresa McNeely, Chief Communications Officer and Patient Advocate at Homology Medicines, Inc. Elise Orlowski and Tripp Underwood sit down with Theresa to discuss how social media has impacted healthcare, patient communications, clinical trials, privacy and patient advocacy. We all know social media has impacted how we share and receive information. However, we may not think about how sharing your personal experience online can negatively affect patients, caregivers, and the medical community at large. Theresa highlights some of the great benefits social media has provided and warns of the pitfalls to avoid that you may not know.
We also discuss with Theresa the challenges and benefits of virtual and hybrid events for patient communities. Although you may never be able to duplicate the in-person experience, Theresa notes the great unforeseen benefit of going virtual for these communities.
Finally, Theresa reveals a common misconception about healthcare companies communicating with patients online. All of this and more on the season finale of Pivot Points!
For more information Social Media and Clinical Trail Protection: https://www.npkua.org/Portals/0/PDFs/Registry/SocialMedia_ClinicalTrials.pdf