The Art Of Explaining Complicated Science Pivot Points With Cramer podcast

1
The Strategy Behind Brand Transformations 20:37

לפני 2 years20:37

20:37

On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is different from a refresh, and where to get started.…

1
The Digital Evolution in Healthcare Marketing 14:36

לפני 2 years14:36

14:36

The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? How could you reach new customers without the appeal of a tradeshow? How do you ensure you are reaching the right people with your marketing campaigns? It was time to consider different ways to keep the conversation going with audiences. In this episode of Pivot Points, Cramer's Tripp Underwood and Julie Walker are joined by Kelly St. Vrain, VP of Digital Marketing Communications & Creative at Siemens Healthineers as they discuss the innovations and lasting changes in the healthcare marketing industry over the last few years.…

1
Expand Your Online Presence & Content Activation 19:32

לפני 2 years19:32

19:32

How can your brand stand out online? What makes a successful marketing campaign? It takes 3 key pieces - research, measurement, and goal setting. Without them, you can't build out your content. On this episode of Pivot Points, Managing Partner of Market Vantage, Devin Littlefield, stops by to discuss best practices for activating content with Cramer's Tripp Underwood and Erin Martin.…

1
Demystifying Virtual Production Technology 17:58

לפני 3 years17:58

17:58

Pixotope's a virtual production software company creating AR, XR and VR solutions. Joining us, with over 20 years of experience in the virtual reality space is Pixotope's Brian Olson, VP of Sales, North America. Cramer's Mark Wilson and Pat Drumm sit down with Brian as he helps demystify the technology and shares how his team is making it more accessible. How can you incorporate virtual reality into your next event Could XR technology improve your next video shoot? Learn more on this episode of Pivot Points!…

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Trade Shows & Strategic Growth Opportunities 19:51

לפני 3 years19:51

19:51

On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong strategic initiatives. Today, he shares the value of attending trade shows and their rare opportunity to interact directly with your audience. How do you determine success after a trade show? Are there opportunities for content creation while there? What are best practices for encouraging people to stop by your booth? When should you consider sponsorship? Jeff breaks it all down for us here on Pivot Points.…

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The Future of Video Strategy 21:55

לפני 3 years21:55

21:55

On this episode of Pivot Points, Cramer's Scott Palmer and Elise Orlowski answer your top questions about video strategy. How do you effectively align video to your larger marketing goals? Does your anthem video clearly convey what you want known about your company? Are you creating video assets efficiently? Scott and Elise share the best ways to utilize video and what's next for the future of video marketing.…

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Decentralized Clinical Trials & Sustainability 21:47

לפני 3 years21:47

21:47

On this episode of Pivot Points, hosts Tripp Underwood and Danielle Malvesti sit down with Kelly McKee, Medidata's Vice President of Patient Registries and Recruitment. Join us as Kelly breaks down the benefits of decentralized clinical trials and the work that Medidata is doing to put patients' experiences first, encourage research participation and improve clinical trials' sustainability.…

1
Best of Spring 2022 10:57

לפני 3 years10:57

10:57

Listen back through Spring 2022 with highlights from each episode! TJ Martin and Rich Sturchio celebrated Cramer’s 40 years in business. Jacqueline Wilson Cranford discussed how to include DE&I efforts not only in your organization, but also in your event planning. Kristen Wilson shared on how marketing and events teams can improve their collaborative work. Sarah Santos and Jill Petrie broke down the art behind explaining complicated science in the healthcare industry.…

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The Art of Explaining Complicated Science 18:34

לפני 3 years18:34

18:34

Today on Pivot Points, Tripp Underwood is joined by Sarah Santos, Cramer Associate Creative Director and Jill Petrie, Cramer Content Strategist. In this episode, Sarah and Jill break down the art behind explaining complicated science in the healthcare industry. Between rules and regulations, patients and HCPs, there’s a lot to consider in the world of healthcare marketing. So how do you communicate effectively when there are so many to reach? We unpack the art of delivering messages that resonate with your target audiences. Tune in to see our approach.…

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Collaboration Across Marketing and Events Teams 17:49

לפני 3 years17:49

17:49

Today on Pivot Points Tripp Underwood talks with Kristen Wilson, Director of Marketing, 3DEXPERIENCE Works & SOLIDWORKS, Dassault Systèmes and Abbie Reynolds, an account manager here at Cramer. In this episode we discuss how marketing and events teams can improve their collaborative efforts. Often events and marketing teams work in silos; both focused on their own deliverables. Yet, creating a strong line of communication between these two teams will ensure a more consistent brand experience for your audience.…

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Implementing DE&I Efforts into Your Organization and Events 18:45

לפני 3 years18:45

18:45

Today on Pivot Points, Elise Orlowski talks with Jacqueline Wilson Cranford, Principal of Cranford Advisory Services and Cramer’s Patrick Martin, Partner, Business Solutions. In this episode, we look at Diversity, Equity, and Inclusion (DE&I). Jacqueline, Patrick, and Elise discuss how you can include DE&I efforts in not only your organization but also in your event planning. Jacqueline breaks down some of the key areas of focus and provides her insight into how to ensure the longevity of your DE&I plan. On our website, Cramer.com, you will find “Amplifying Black Voices on Every Stage” and “Making DE&I Actionable” insights as supplemental materials to this episode.…

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Cheers to 40 Years! | Featuring: Cramer's TJ Martin, CEO, and Rich Sturchio, President 20:31

לפני 3 years20:31

20:31

Cramer is celebrating 40 years of business this year after being founded by Thomas “Red” Martin in 1982. On this episode of Pivot Points, Tripp and Elise sat down with TJ Martin, Cramer CEO and Rich Sturchio, Cramer President and Creative Director. Technology has changed a lot since Cramer opened its doors in 1982, but the company’s values have remained the same since “Red’s” first day. TJ and Rich dive into Cramer’s evolution and share why they believe some of the best years are still to come…

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Protecting your Data in the Digital Age of Events | Featuring: Sean McGuire, Sr. VP of Technology, Cramer 15:25

לפני 3 years15:25

15:25

Senior VP of Technology at Cramer, Sean McGuire joins Elise and Tripp on this episode of Pivot Points. As technology keeps growing, security has become more and more important. How do you keep your audience and company's data safe in the virtual events world? Sean provides his expertise and perspective to make sure you are taking the right steps to avoid some of IT's easiest pitfalls.…

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Insights from CES 2022 | Featuring: Cramer’s Joe Case, Creative Director and James Kotecki, VP, Brand at Infinia ML, and Host of the C Space Studio 9:47

לפני 3 years9:47

9:47

Today is a special episode recording out of Las Vegas sharing observations and key takeaways from CES 2022. This year's CES once again returned in person. Cramer's Joe Case and C Space Host, James Kotecki, VP, Brand at Infinia ML, discuss the changing rules and priorities for in-person experiences and dig into what it means to truly engage your audience.…

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Technology is Catching Up to Meet Audience Expectations for Events | Featuring: Cramer’s Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer 16:28

לפני 4 years16:28

16:28

When you attend a virtual event, what is the production value? What is platform capability? It can be hard to tell. Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer here at Cramer join Pivot Points to discuss the difference between platform and production. They clear up some of the misconceptions around virtual events and give insight into how the technology has changed and the needs it must address to be successful.…

Pivot Points with Cramer

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Problem-Solving Through Design | Featuring: Brad Harris, Design Director, Cramer; Kari Ross, Senior Art Director, Cramer 17:55

לפני 4 years17:55

17:55

Today on Pivot Points we are joined by two of Cramer's own team members; Design Director Brad Harris and Senior Art Director Kari Ross. Brad and Kari sit down with Elise and Tripp to discuss the difference between art and design and how both are used to create impactful events and marketing content. They also discuss some of the myths behind one of the industries' most used and often begrudged tools - PowerPoint.…

Pivot Points with Cramer

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Successful leadership in the Events Industry | How to Lead your Team through Disruption | Featuring: Martha Bunker, Former Head of Events, Fidelity Investments and Principal, MBConsulting 22:04

לפני 4 years22:04

22:04

On this episode of Pivot Points, we are joined by Events maverick Martha Bunker. She sits down with Elise and Tripp to discuss how to be a successful and impactful leader in the events industry. Martha offers her insight into hiring the right people, how to support them, and how the industry has changed. We also discuss the pitfalls many leaders can make and how to avoid them.…

Pivot Points with Cramer

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How Strategy Makes Creativity Effective | Featuring: Angel Micarelli, SVP of Strategy and Content, Cramer 15:28

לפני 4 years15:28

15:28

Cramer's own SVP of Strategy and Content, Angel Micarelli joins us on this episode of Pivot Points. Angel has been creating impactful content at Cramer for nearly a decade. Before that, she worked at Seidler Bernstein as a Creative Director and Acom Healthcare as Vice President. Angel joins Elise and Tripp on this episode to discuss how strategy and creativity can work together to create impactful content. We break down the process of working through the 'why' to get to the best results and discuss how creativity can often thrive with boundaries.…

Pivot Points with Cramer

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How Technology is Leading the Way to a More Powerful Events Industry | Featuring: Tony Lorenz, Notified 17:31

לפני 4 years17:31

17:31

Global Head of Event Solutions, SVP of Strategy at Notified (formerly Intrado Digital Media), joins us on this episode of Pivot Points. Tony is 30-year business event leader with deep experience across a broad spectrum of the business events industry, from creative agency to trade show and event management and digital events and platforms, all rooted in a strategic approach to the delivery of omnichannel business events. In his most recent chapter prior to Notified, Tony served PRA as CEO, building the business to the position of sector leader in the Americas. Tony is an active industry leader through organizations including PCMA, MPI, ASAE, EIC and several other industry organizations throughout his career. Tony was recently recognized by Successful Meetings as one of the 25 most influential people in the global meetings industry. Elise and Tripp find out from Tony how Notified has invested in technology and increased the impact of virtual events. With audience expectations increasing for the virtual experience, Tony explains how platforms providers have had to level-up their capabilities and why it is important for production to do the same. They also discuss the new era for the events industry, and how it will become bigger and more relevant than ever before!…

Pivot Points with Cramer

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Best of Summer 2021! 14:30

לפני 4 years14:30

14:30

Listen back through Summer 2021 with highlights from our first five guests of Pivot Points! Thank you to Alon Alroy, Bizzabo, Mike Sheehan, formerly with Hill Holliday & The Boston Globe, Kathleen Vadenais, Fidelity, Idalia Rodriguez, Arbor Advisory Group, & Theresa McNeely, Homology Medicine.…

Pivot Points with Cramer

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Bonus Episode! | The Insider's Guide to the Hybrid Event experience: A behind-the-scenes look at Agents of Hybrid 44:53

לפני 4 years44:53

44:53

Pivot Points Season 1 is not over yet! We are bringing you a bonus episode, featuring our most recent event with our partners at Bizzabo, The Insider's Guide to the Hybrid Event experience. During this event, we discussed all the key takeaways and behind-the-scenes lessons learned from Agents of Hybrid, by both Bizzabo and Cramer. Agents of Hybrid was a two-day, live and virtual event that walked audiences through several hybrid best practices while offering insight into how the events industry is likely to evolve in the coming months and years. If you missed Agents of Hybrid —or want to watch again—the on-demand broadcast is now live. 👉 https://lnkd.in/djiwkWd 🖥️…

Pivot Points with Cramer

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Social Media and the Healthcare Community: What you need to know | Featuring Theresa McNeely, Homology Medicine 34:21

לפני 4 years34:21

34:21

On this episode of Pivot Points, we are joined by Theresa McNeely , Chief Communications Officer and Patient Advocate at Homology Medicines, Inc. Elise Orlowski and Tripp Underwood sit down with Theresa to discuss how social media has impacted healthcare, patient communications, clinical trials, privacy and patient advocacy. We all know social media has impacted how we share and receive information. However, we may not think about how sharing your personal experience online can negatively affect patients, caregivers, and the medical community at large. Theresa highlights some of the great benefits social media has provided and warns of the pitfalls to avoid that you may not know. We also discuss with Theresa the challenges and benefits of virtual and hybrid events for patient communities. Although you may never be able to duplicate the in-person experience, Theresa notes the great unforeseen benefit of going virtual for these communities. Finally, Theresa reveals a common misconception about healthcare companies communicating with patients online. All of this and more on the season finale of Pivot Points! For more information Social Media and Clinical Trail Protection: https://www.npkua.org/Portals/0/PDFs/Registry/SocialMedia_ClinicalTrials.pdf…

Pivot Points with Cramer

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It's time to level up your Investor Day | Featuring: Idalia Rodriguez, Arbor Advisory Group 26:57

לפני 4 years26:57

26:57

On this episode of Pivot Points, we are joined by Idalia Rodriguez, a Partner and Senior Advisor at Arbor Advisory Group. Idalia has decades of experience as a corporate investor and public relations officer and offers strategic counsel to private and public companies alike. In addition, Idalia is also an expert on creating and executing successful Investor Days. After 2020 forced many companies to host their investor days virtually, the bar for production value is now higher than ever. Idalia sits down with Elise and Tripp to discuss why companies need to level up their investor days and why hosting an in-person-only event is no longer an option.…

Pivot Points with Cramer

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Finding Success with Trusted Partners | Featuring: Kathleen Vadenais, Fidelity Investments 31:08

לפני 4 years31:08

31:08

Kathleen Vadenais, VP of Meetings and Client Events at Fidelity joins us on this episode of Pivot Points. Fidelity Investments and Cramer have been trusted partners for nearly 20 years. Kathleen, Tripp, and Elise discuss the importance of partnership during times of uncertainty, and how making mistakes can lead you to finding the best results. After finding success hosting virtual events in 2020 and into 2021, Kathleen discusses how Fidelity is adapting in order to meet their audience where they are, and moving forward into a hybrid world. Hear why Kathleen says she is "honored," to work for a company like Fidelity, and how they were able to not miss a beat pivoting into the virtual world.…

Pivot Points with Cramer

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Getting out of your comfort zone and embracing change | Featuring: Former CEO of Hill Holliday and The Boston Globe, Mike Sheehan 31:04

לפני 4 years31:04

31:04

Mike Sheehan has made a name for himself as the former CEO of The Boston Globe and advertising powerhouse, Hill Holliday. Mike joins Pivot Points to discuss how refusing to stand still worked to his advantage throughout his career. He also warns of the dangers of resisting change, and how the inability to move forward can lead to downfall of a company. Mike also discusses his journey into the restaurant industry and the similarities between a kitchen staff, and a newsroom.…

Pivot Points with Cramer

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The Future isn't Hybrid. It's Already Here. | Featuring: Alon Alroy, Bizzabo 32:38

לפני 4 years32:38

32:38

Alon Alroy, Co-founder at Bizzabo, joins the Cramer team to share his perspective. Alon provides his blueprint for navigating disruption and reminds us that we are already living in a hybrid world that the events industry needs to catch up to. What's next for events? Listen now to see how Bizzabo is merging the physical and virtual experiences. Alon is the Co-Founder of Bizzabo, an event success platform for virtual, in-person, and hybrid events. Bizzabo is helping marketers and event organizers from world-leading brands to promote, manage and maximize their professional events, to create memorable and impactful experiences. Alon has built Bizzabo's business operations from the ground up and as CMO and Chief Customer Officer is overseeing its marketing, strategy, and customer management teams.…

Pivot Points with Cramer

1
Introducing: Pivot Points with Cramer! 0:37

לפני 4 years0:37

0:37

Welcome to Pivot Points! An events and content marketing podcast for real talk, with real people. Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio.

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The Art of Explaining Complicated Science