PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer

PlayAbly Podcast: Gamifying E-commerce for the Future

In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic solutions like discount spinners often fall short.

Discover how PlayAbly designs interactive experiences tailored to different customer personas and how testing and analytics play a crucial role in delivering impactful results. Seema also discusses how even high-end brands can use gamification without compromising their image and why every brand, regardless of its market segment, should consider gamifying their customer journey.

If you’re an ecommerce brand looking to boost engagement and conversions through tailored gaming experiences, this episode is a must-listen! 🎧

👉 Learn more and explore our gamified solutions at PlayAbly.ai.

Welcome to the PlayAbly Podcast! This episode is brought to you by PlayAbly Ads, where we turn your marketing into an interactive, game-based experience that engages customers and boosts conversions. And here’s something special—mention this podcast when you book a free demo on our website, and you’ll get your first month free! Visit playably.ai to learn more and schedule your demo.

Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly turns your website into an interactive experience that drives results. Don’t forget, mention the podcast during your free demo, and get your first month free! Book now at playably.ai

Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai