Ep 77, The Impact Of Inflation On The Toy & Games Business

Playing At Business - toy & game business podcast with Steve Reece

Inflation is very high in most western markets right now. This is a challenge for the toy industry to manage, because our products are discretionary purchases, and when mandatories such as food and heating increase in price, this can reduce the amount of available funds consumers have to buy toys.

In this episode we look at the current drivers of inflation, we look at the time it is likely to take for this inflation to diminish and we look at how toy & games companies can best navigate the muddy waters of inflationary times!