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From Paper Trails to Pixels: Reimagining Lead Capture
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תוכן מסופק על ידי Podcast Episodes – Trade Show Insights. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Podcast Episodes – Trade Show Insights או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Why is lead capture an afterthought for so many exhibitors? Instead it’s the whole point of exhibiting in the first place – or at least should be! There’s both an art and a science to effectively gathering and managing leads. But the good news is that today’s technology can make the entire process much less painful … once exhibitors embrace both the strategy and the system. Michelle Harman joins us in this episode to offer expert perspective on: How the lead capture process has evolved in recent years Where it still needs improvement Which key mindset exhibitors need to shift
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