How Purpose-Led Brands Use Podcasts and Honest PR to Build Trust and Sales with Riannon Palmer

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & PR

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In this episode of Podcast Gurus, we sit down with Riannon Palmer, founder of Lem-uhn, a PR agency for purpose-led businesses, a mentor at Virgin StartUp, Founding Member of Female Founders Directory, and host of the podcast Lemonade Leaders. Riannon shares her mission to use PR as a force for good, her journey from working in global PR agencies to building her own purpose-driven company, and how she’s changing the narrative around an industry often criticized for “spin.”

She reflects on the challenges of ethical PR, the rise of AI-driven search, the power of podcasts for storytelling, and the importance of founder stories in building trust. Riannon also talks about the launch of Lemonade Leaders, how it supports her brand, and why personal stories of resilience resonate so strongly.

Whether you’re a business leader, PR professional, or podcaster, Riannon’s story offers powerful lessons on authenticity, long-term brand building, and making “lemonade” out of life’s challenges.

What You’ll Learn in This Episode:

• Why PR has a negative reputation, and how Riannon is flipping the script with purpose-led storytelling.
• How to spot and avoid rainbow washing, greenwashing, and other surface-level tactics.
• The surprising role of PR in shaping AI-driven search results.
• The benefits of podcast sponsorship compared to traditional paid PR placements.
• The timeless truth of PR: people connect with authentic, relatable stories.

Episode Breakdown with Timestamps:

[00:00] Introduction and the power of podcasts for niche audiences

[03:13] The antidote to “rainbow washing” and how to practice ethical PR

[04:18] AI-driven search results and how PR is shaping the future of visibility

[10:54] Why long-form conversation builds stronger PR connections

[18:41] Traditional paid placements vs. podcast sponsorship: what works best

[22:47] Inside Lemonade Leaders: stories of resilience and purpose-led leadership

[27:15] Why the podcast is a powerful marketing and lead generation channel

[30:04] Leveraging podcast moments for PR and press coverage

[32:31] What will always matter in PR: people and relatable stories

Follow Riannon Palmer:

• LinkedIn: https://www.linkedin.com/in/riannon-palmer/
• Lem-uhn: https://www.linkedin.com/company/lem-uhn/
• Instagram: https://www.instagram.com/lemuhn_/
• Lemonade Leaders Podcast: https://www.lem-uhn.com/lemonade-leaders
• Female Founders Directory: https://www.linkedin.com/company/femalefoundersdirectory/
• Virgin StartUp: https://www.linkedin.com/company/virgin-startup/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

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